Market Trends of Alcoholic Drinks Packaging Industry
This section covers the major market trends shaping the Alcoholic Drinks Packaging Market according to our research experts:
Glass Packing Accounts for the Largest Share in the Market
- In this industry, glass is mostly preferred, as it does not react with the alcohol, keeping the chemical composition of the contents intact. This factor is given much importance in the alcoholic beverage industry, which operates on little product differentiation and is heavily dependent on the integrity of chemical composition to ensure that the stored liquid maintains its strength, aroma, and flavor.
- In addition to this, packaging innovation in wines and spirits, especially toward the premium products, is expected to show continuous growth during the forecast period, resulting in the growth of the overall glass bottles and containers market.
- Colored glass bottles are used for alcohol packaging, as it protects the packed liquid from alteration caused by light. It is very important in the case of beer, which undergoes chemical changes in the presence of light and loses its quality.
- Amber colored bottles are most efficient in protection from light, and therefore, they are in highest circulation. Few manufacturers also use green bottles, owing to its perceived association with quality.
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China Accounts for a Significant Share
- Globally, China is one of the most significant consumer of alcoholic drinks. Though the sale of the Chinese rice liquor ‘Baijiu’ is still very prevalent, the demand from the local customers for wine, imported beer, and spirits has been increasing over the past decade.
- Drinking alcohol has been traditionally accepted in the country during social events, such as the spring festival and wedding ceremonies. Furthermore, alcoholic beverages are now commonly consumed to relieve stress, facilitate social interaction, and foster good relations between supervisors and employees.
- According to the International Organization of Vine and Wine, the wine consumption volume in China increased by 64.2% during 2009-2017. With this growing demand for alcoholic beverages in the country, the demand for alcoholic drinks packaging is expected to grow rapidly over the forecast period.
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