Market Trends of Africa Compound Chocolate Industry
Growing Demand for Chocolate in Various Applications
The rise in popularity of compound chocolate is due to its application in different food products, with forms such as coatings, drizzles, chunks, and drops. Chocolate chips/drops/chunks can be used in cookies, pancakes, cakes, and various pastries. They are also found in many other retail food products, such as granola bars, ice cream, and trail mix, which is increasing the application of the same in these widely consumed product types. Unlike chocolate, compounds, and inclusions may be colored. This not only helps to add flavor but also creates the opportunity for seasonal and limited-edition innovations. The market players have been innovating and launching new chocolate products with the incorporation of compound chocolate. For instance, in September 2022, a South African Company Cape Roasters launched chocolate-coated products such as peanuts, raisins, and shortcakes with the addition of sustainably sourced cocoa.
Bakery holding the Major Share for Utilization of Compound Chocolate
Compound chocolate is the most commonly used chocolate in the baking industry in different products like cakes, pastries, desserts, cookies, and other products. Increasing demand for convenience and innovative products among consumers is driving the market players for the use of chocolate in different food products. The recent trend of using compound chocolate for decoration purposes is also driving the demand for it in the market. The shelf life of fresh baked goods enrobed with compound coating does not get affected because hard fat is used to adjust the melting point and carries enough seed to make necessary tempering. The market players are launching different types of processed bakery products like cookies and biscuits in the market with the addition of healthy ingredients along with chocolate which is grabbing consumer attraction. For instance, in November 2022, Mondelez International launched a range of Cadbury Bournvita Biscuits in Nigeria.
