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住宅家具市场 - 按最终用户(客厅家具、卧室家具、其他住宅家具)、分销渠道(线下零售店和在线零售店)和地理细分 - 增长、趋势、COVID-19 影响和预测(2021 年) - 2026)

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住宅家具市场洞察

全球住宅家具市场预计 在 2018 年至 2023 年的预测期内以 4.4% 的速度增长。由于住房单元的增长、城市化率的提高、上升,预计在预测期内市场将出现强劲增长对 RTA 准备组装)家具、多功能和环保家具的需求,在家居装饰产品日益普及的支持下。然而,供应链和物流的复杂性、更换周期长、原材料成本的波动以及假冒产品的易得性都限制了住宅家具市场的增长

RTA和多功能家具销售激增

随着全球人口的增长,尤其是城市人口的增长,房地产价格大幅上涨。这导致可用房屋面积大大减少。由于可用空间较小,消费者会寻找紧凑且便携的家具,以便有效利用可用空间。近期,RTA 和带储物功能的多功能家具的推出已广受欢迎。许多现代家具在床、桌子和娱乐控制台中都带有存储空间。多功能沙发和躺椅可折叠用作床。因此,对 RTA 和多功能家具的需求增加,这反过来又有望在预测期内增加全球住宅家具市场的增长。

有组织的零售在住宅家具市场的高渗透率

不断发展的零售业,尤其是在发展中国家,其特点是通过增加大卖场、超级市场和专业业态不断发展的零售格局。由于顾客忙碌的生活方式和工作日程,舒适和便利对他们来说变得越来越重要。大型有组织的零售店将众多品牌和各种住宅家具产品集中在一个屋檐下,为消费者提供更多选择并促进无缝购物体验。这些商店还库存家具和其他家居装饰产品,以满足购物者的需求。

随着消费者对品牌产品的偏好增加,有组织的零售商携带品牌家具和其他家居产品的重要性也增加了。有组织的零售的渗透也将使消费者能够寻找各种品牌的信息,比较价格和质量,从而做出更好的购买决策。

定制住宅家具需求上升

随着定制化趋势的增长,参与者正在制造定制家具以增加他们的客户群。主要参与者正在使用客户互动平台定期获得客户反馈。例如,宜家为他们的客户提供独特的服务,他们可以通过定制来增加个人风格。通过这项服务,客户可以对他们选择的家具设计提出额外的修改建议。随着消费者生活方式的转变,比如更加关注家居装饰,主要参与者有望通过定制获得竞争优势。

使用社交媒体来提高住宅家具市场的产品意识

供应商利用传统和社交媒体平台进行广告宣传。公司通过电视广告和社交媒体平台开展活动和展览来推广他们的品牌和产品,接触目标受众。例如,宜家在 Facebook 上针对不同国家/地区使用单独的页面来满足

以满足客户的不同要求。他们还为桌面和移动用户提供数字化目录。同样,Ashley Furniture HomeStore 与 iCrossing 合作,以便通过社交媒体与客户互动。除了 Facebook,该公司还在 YouTube、Twitter 和 Flickr 上拥有强大的影响力。

亚太地区将见证住宅家具市场的强劲增长

亚太地区是全球住宅家具市场增长最快的地区。中国、日本、澳大利亚和印度是该地区贡献最大的国家。包括住宅家具在内的家具市场的许多主要参与者 正在与电子商务零售店建立合作伙伴关系,以加强其分销网络。住房单位的增长、中产阶级人口的增加、家庭支出的增加、生活方式的改变、对品牌家具的偏好增加是预测期内该地区住宅家具市场需求增加的一些主要因素。

住宅家具市场的主要发展

  • 2018 年 3 月:Inter IKEA Systems 因其创新的产品设计荣获红点奖。红点奖是一项国际组织的竞赛,旨在评审年度最佳产品。
  • 2018 年 3 月: Inter IKEA Systems 在 Android 上推出 IKEA Place 应用程序。它让消费者可以想象他们使用 AR 进行的家居布置。
  • 2018 年 8 月:Inter IKEA Systems 在印度开设了第一家门店。宜家团队访问了印度 1,000 多个不同收入水平和生活方式的家庭,以了解印度市场。
  • 2017 年 12 月: Inter IKEA Systems 计划在乌克兰开设一家新工厂,以提供价格合理的家居产品和解决方案

住宅家具市场竞争格局

主要供应商之间存在激烈的竞争,导致市场上推出了许多创新的住宅家具。主要的关键参与者是 Inter IKEA Systems BV、Ashley Home Stores、Century Furniture LLC.、La-Z-Boy Incorporated、Williams-Sonoma Inc.、Legends Furniture、Heritage Home Group、Bernhardt Furniture Company、Herman Miller Inc. 和 Vaughan-巴塞特家具公司。

购买这个住宅家具市场的理由

  • 用近期趋势和波特五力分析来分析市场前景
  • 市场动态,主要考虑推动当前市场情景的因素,以及未来几年市场的增长机会
  • 市场细分分析,包括纳入经济和非经济方面影响的定性和定量研究
  • 整合影响市场增长的供需力量的区域和国家层面分析
  • 涉及主要参与者市场份额的竞争格局,以及过去五年采取的主要发展战略
  • 全面的公司简介,涵盖主要市场参与者采用的产品、关键财务信息、最新发展、SWOT 分析和策略
  • 3 个月的分析师支持,以及 excel 中的市场估计表

定制住宅家具市场研究报告

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1.Introduction                                                             

            1.1 Scope of Study                                                     

            1.2 Study Deliverables                                                

            1.3 Study Assumptions                                                           

            1.4 Research Phases                                                   

2. Residential Furniture Market Insights                                                                      

            2.1 Market Overview                                                  

            2.2 Market Trends                                                      

            2.3 Industry Attractiveness – Porter’s Five Forces Analysis                                                    

                        2.3.1 Bargaining Power of Suppliers                                       

                        2.3.2 Bargaining Power of Consumers                                    

                        2.3.3 Threat of New Entrants                                      

                        2.3.4 Threat of Substitute Products and Services                                            

                        2.3.5 Degree of Competition                                      

3. Residential Furniture Market Dynamics                                                                  

            3.1 Drivers                                                      

            3.2 Restraints                                                  

            3.3 Opportunities                                                        

4. Residential Furniture Market Segmentation                                                             

            4.1 Product                                                     

                        4.1.1 Living Room Furniture                                      

                        4.1.2 Bedroom Furniture                                            

                        4.1.3 Other Residential Furniture                                            

            4.2 Distribution Channel                                                         

                        4.2.1 Offline Retail Stores                                          

                        4.2.2 Online Retail Stores                                           

5. Residential Furniture Market By Geography                                                                       

            5.1 North America Residential Furniture Market Size (2018-2023)                                                    

                        5.1.1 US Residential Furniture Market Size (2018-2023)                                            

                        5.1.2 Canada Residential Furniture Market Size (2018-2023)                                     

                        5.1.3 Mexico Residential Furniture Market Size (2018-2023)                                     

                        5.1.4 Rest of North America Residential Furniture Market Size (2018-2023)                                     

            5.2 Europe Residential Furniture Market Size (2018-2023)                                                    

                        5.2.1 Spain Residential Furniture Market Size (2018-2023)                                        

                        5.2.2 UK Residential Furniture Market Size (2018-2023)                                           

                        5.2.3 Germany Residential Furniture Market Size (2018-2023)                                              

                        5.2.4 France Residential Furniture Market Size (2018-2023)                                      

                        5.2.5 Italy Residential Furniture Market Size (2018-2023)                                         

                        5.2.6 Russia Residential Furniture Market Size (2018-2023)                                      

                        5.2.7 Rest of Europe Residential Furniture Market Size (2018-2023)                                     

            5.3 Asia-Pacific Residential Furniture Market Size (2018-2023)                                                        

                        5.3.1 China Residential Furniture Market Size (2018-2023)                                       

                        5.3.2 Japan Residential Furniture Market Size (2018-2023)                                       

                        5.3.3 India Residential Furniture Market Size (2018-2023)                                        

                        5.3.4 Australia Residential Furniture Market Size (2018-2023)                                              

                        5.3.5 Rest of Asia-Pacific Residential Furniture Market Size (2018-2023)                                         

            5.4 South America Residential Furniture Market Size (2018-2023)                                                    

                        5.4.1 Brazil Residential Furniture Market Size (2018-2023)                                       

                        5.4.2 Argentina Residential Furniture Market Size (2018-2023)                                             

                        5.4.3 Rest of South America Residential Furniture Market Size (2018-2023)                                     

            5.5 Middle East & South Africa Residential Furniture Market Size (2018-2023)                                                        

                        5.5.1 South Africa Residential Furniture Market Size (2018-2023)                                        

                        5.5.2 Saudi Arabia Residential Furniture Market Size (2018-2023)                                        

                        5.5.3 Rest of Middle East & Africa Residential Furniture Market Size (2018-2023)                                       

6. Residential Furniture Market Competitive Landscape                                                                     

            6.1 Most Active Companies                                                    

            6.2 Market Share Analysis                                                      

            6.3 Strategies Adopted by Leading Players                                                     

7. Company Profiles                                                               

            7.1 Inter IKEA Systems B.V.                                                  

            7.2 Century Furniture LLC.                                                    

            7.3 Ashley Home Stores, Ltd.,                                                

            7.4 La-Z-Boy Incorporated                                                     

            7.5 Williams-Sonoma Inc.,                                                     

            7.6 LEGENDS FURNITURE                                                  

            7.7 Heritage Home Group                                                       

            7.8 Bernhardt Furniture Company                                                      

            7.9 Herman Miller, Inc.                                                          

            7.10  Vaughan-Bassett Furniture Company                                                    

            *The list is not exhaustive                                                      

8. Disclaimer                                                              

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