根据一份报告,在美国,每 10 美元用于家庭护理,就有 5 美元用于洗衣。其中,洗衣机和熨斗等耐用消费品占很大比例,表明市场规模很大。
北美洗衣机市场高度饱和,通过积极的并购、频繁的产品发布等方式来维持罐头市场份额。全自动洗衣机和干衣机的需求继续增加,而购买前置式洗衣机的趋势正在逐渐减弱,有利于顶置式洗衣机。
2014 年北美洗衣机市场价值 XX 亿美元,预计在预测期间(2015-2020 年)的复合年增长率为 XX.XX%。超过一半的家电市场由自动洗衣机组成,其次是低/无装饰洗衣机和熨斗。
由于几个政府强调的环境指南,趋势包括为提高效率和能源效率以及水消耗而进行创新。通过使用传感器和智能技术中使用的其他组件,智能家电趋势无处不在。由于整个地区的住房安排不同,这个市场依赖于房地产增长,包括购买和租赁翻新,也在为小型家电进行创新。
分销,取决于地区,主要通过大型零售连锁店进行. 通过创新的卡片计划,自有品牌商品在多个地区也很受欢迎。
报告中提到的知名品牌包括海尔、美的、LG、三星、松下、伊莱克斯、Kelvinator,以及市场领导者惠而浦和美泰,以及其他区域制造商和品牌。
驱动程序
蓬勃发展的房地产市场推动新购买或更换购买、洗衣设备研发的增加、城市化进程的加快、积极的营销、可用的信贷和折扣是该市场的一些驱动力。
挑战
所有产品类别以及新的和饱和的市场中的高水平竞争,大众市场产品范围的创新不足,是该市场面临的一些挑战。
报告提供了什么
1. Research Methodology
2. Executive Summary
3. Market Overview
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from substitute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4. Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Increasing disposable income
4.2.2 Growth in Technological Innovation (Built-in Appliances and others)
4.2.3 Recovering Housing Market
4.3 Restraints
4.3.1 High Prices of Products
4.3.2 Changing Government Regulations and Policies on Energy and Water Efficiency Features
4.4 Opportunities
4.4.1 Premiumisation
4.4.2 Growth in e-commerce
4.4.3 Increasing Number of Smaller Households
5. Laundry Appliances Market Products Market Segmentation, Forecasts and Trends
5.1 Types
5.1.1 Freestanding Laundry Appliances
5.1.2 Built-in Laundry Appliances
5.2 Products
5.2.1 Washing Machine
5.2.2 Dryers
5.2.3 Electric Smoothing Irons
5.2.4 Others
5.3 Technology
5.3.1 Automatic
5.3.2 Semi-Automatic/ Manual
5.3.3 Others
5.4 Distribution Channel
5.4.1 Direct Selling
5.4.2 Retail
5.4.3 E-commerce
5.4.4 Others
5.5 Countries
5.5.1 United States
5.5.2 Canada
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Alliance Laundry Systems
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financial
7.1.4 Recent Developments
7.2 Bosch
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financial
7.2.4 Recent Developments
7.3 Candy Group
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financial
7.3.4 Recent Developments
7.4 Electrolux
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financial
7.4.4 Recent Developments
7.5 GD Midea Holding Co., Ltd.
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financial
7.5.4 Recent Developments
7.6 Godrej Group
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financial
7.6.4 Recent Developments
7.7 Haier Group
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financial
7.7.4 Recent Developments
7.8 Hitachi Appliances Inc
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financial
7.8.4 Recent Developments
7.9 IFB Industries Limited
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financial
7.9.4 Recent Developments
7.10 LG Electronics
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financial
7.10.4 Recent Developments
7.11 Miele & Cie KG
7.11.1 Overview
7.11.2 Products and Services
7.11.3 Financial
7.11.4 Recent Developments
7.12 Panasonic Corp
7.12.1 Overview
7.12.2 Products and Services
7.12.3 Financial
7.12.4 Recent Developments
7.13 Samsung
7.13.1 Overview
7.13.2 Products and Services
7.13.3 Financial
7.13.4 Recent Developments
7.14 Sharp
7.14.1 Overview
7.14.2 Products and Services
7.14.3 Financial
7.14.4 Recent Developments
7.15 Toshiba
7.15.1 Overview
7.15.2 Products and Services
7.15.3 Financial
7.15.4 Recent Developments
7.16 Videocon
7.16.1 Overview
7.16.2 Products and Services
7.16.3 Financial
7.16.4 Recent Developments
7.17 Whirlpool
7.17.1 Overview
7.17.2 Products and Services
7.17.3 Financial
7.17.4 Recent Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Laundry Appliances Market
LIST OF TABLES
1: North America Laundry Appliances Market ($Billion), 2015-2020
2: North America Laundry Appliances Market By Types - Freestanding Laundry Appliances ($Billion), 2015-2020
3: North America Laundry Appliances Market By Types - Built-in Laundry Appliances ($Billion), 2015-2020
4: North America Laundry Appliances Market By Products - Washing Machine ($Billion), 2015-2020
5: North America Laundry Appliances Market By Products - Dryers ($Billion), 2015-2020
6: North America Laundry Appliances Market By Products - Electric Smoothing Irons ($Billion), 2015-2020
7: North America Laundry Appliances Market By Products - Others ($Billion), 2015-2020
8: North America Laundry Appliances Market By Technology - Automatic ($Billion), 2015-2020
9: North America Laundry Appliances Market By Technology - Semi-Automatic/ Manual ($Billion), 2015-2020
10: North America Laundry Appliances Market By Technology - Others ($Billion), 2015-2020
11: North America Laundry Appliances Market By Distribution Channel - Direct Selling ($Billion), 2015-2020
12: North America Laundry Appliances Market By Distribution Channel - Retail ($Billion), 2015-2020
13: North America Laundry Appliances Market By Distribution Channel - E-commerce ($Billion), 2015-2020
14: North America Laundry Appliances Market By Distribution Channel - Others ($Billion), 2015-2020
15: North America Laundry Appliances Market By Region - North America - United States ($Billion), 2015-2020
16: North America Laundry Appliances Market By Region North America - Canada ($Billion), 2015-2020