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中国方便面行业:增长、趋势和预测分析(2020 - 2025 年)

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中国是世界上最大的方便面市场。中国以444亿份的需求量,不仅位居榜首,而且占据了世界方便面市场的43.2%。作为日本的邻国,中国很容易掌握了方便面的技术。在过去的 2 年里,许多本土公司在中国成立。

方便面市场多年来在中国逐渐成熟,市场参与者众多。康师傅和统一是中国最大的市场参与者。对于没有良好分销网络和品牌知名度的公司来说,很难在中国方便面市场上竞争。日清食品也是中国的主要品牌之一,在中国拥有强大的生产设施。日清食品正在向香港、日本和美国出口中国制造的方便面。中国一线城市的市场环境竞争异常激烈,由顶级品牌主导,为新进入者设置了障碍。另一方面,二线城市对新进入者的空间更大。

2010年中国方便面需求量为419.8亿份,2014年增加至439.79亿份。然而,2014年全球方便面需求量达到1027.5亿份,中国贡献了世界消费量的43%以上。中国方便面市场从 2008 年的 84 亿美元高速增长到 2015 年的 145 亿美元。

不断增长的青年群体和工作人口的增加、收入和购买力的提高、品牌意识的提高、消费者偏好的变化、城市化进程的发展以及中产阶级人口数量的增加是中国方便面行业增长的最大驱动力。此外,缺乏时间、快节奏的生活和不断变化的食物偏好也帮助方便面行业在中国发展。

与其他发展中经济体不同,中国的方便面行业在本质上已经成熟,主要由少数合作社和独立方便面公司控制。街边市场和超市在中国的方便面行业中发挥着重要作用,因为大多数人都在这里购物。

以杯面产品为首的日清食品正在扩大其在中国大陆的销售区域,同时提高该地区的产量。日清正试图通过利用在香港拥有超过 70% 市场份额的日清品牌来提高盈利能力。中国生产的杯面将是中国的未来。

除日清外,成功抢占市场份额的主要品牌还有康师傅、统一、唐一、华龙和百翔。中国有许多品牌可供选择,市场仍然对任何智能产品的新进入者开放。近期美极在印度等多个国家被禁,对中国市场造成一定影响。中国市场几乎不受这一举措的影响,因为美极在中国市场的占有率较低。

报告提供了什么

该研究阐明了中国的情况并预测了方便面市场的增长。报告讨论了中国方便面行业的增长、市场趋势、进展、挑战、机遇、政府法规、使用的技术、增长预测、主要公司、即将到来的公司和项目等。除此之外,报告还讨论了当前经济形势的经济状况和未来预测,以及当前政策变化对其经济的影响、原因和对该行业增长的影响。

1. Introduction

                1.1 Definition of the Market

                1.2 Research Approach and Methodology

                                1.2.1 Introduction

                                1.2.2 Research Design

                                1.2.3 Study Phases

                1.3 Scope of the Report

                1.4 Regional Analysis

                                1.4.1 PESTLE Analysis

                                1.4.2 Analysis of Ease of Doing Business

2.  Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

                2.4 Market Demand Analysis

                                2.4.1 Identification of Target Sub-segments (Demand Estimation)

                                2.4.2 Socio-Economic Segmentation of Potential Consumers

                                2.4.3 Spending Patterns

                2.5 Porter's Five Forces Analysis

                                2.5.1 Bargaining Power of Suppliers

                                2.5.2 Bargaining Power of Buyers

                                2.5.3 Threat of New Entrants

                                2.5.4 Threat of Substitute Products

                                2.5.5 Degree of Competition

3. Instant Noodles Market Segmentation

                3.1 Segmentation By Raw Material

                                3.1.1 Wheat Flour

                                                3.1.1.1 Market Size

                                                3.1.1.2 Domestic Production Overview

                                                3.1.1.3 Domestic Consumption Overview

                                3.1.2 Rice Flour

                                                3.1.2.1 Market Size

                                                3.1.2.2 Domestic Production Overview

                                                3.1.2.3 Domestic Consumption Overview

                                3.1.3 Moong bean Starch

                                                3.1.3.1 Market Size

                                                3.1.3.2 Domestic Production Overview

                                                3.1.3.3 Domestic Consumption Overview

                                3.1.4 Buck Wheat

                                                3.1.4.1 Market Size

                                                3.1.4.2 Domestic Production Overview

                                                3.1.4.3 Domestic Consumption Overview

                                3.1.5 Very Fine Wheat Flour/Maida Flour/Cake Flour

                                                3.1.5.1 Market Size

                                                3.1.5.2 Domestic Production Overview

                                                3.1.5.3 Domestic Consumption Overview

                3.2 Segmentation By Types of Dishes

                                3.2.1 Basic Noodles

                                                3.2.1.1 Market Size

                                                3.2.1.2 Domestic Production Overview

                                                3.2.1.3 Domestic Consumption Overview

                                3.2.2 Noodles Soup

                                                3.2.2.1 Market Size

                                                3.2.2.2 Domestic Production Overview

                                                3.2.2.3 Domestic Consumption Overview

                                3.2.3 Spaghetti

                                                3.2.3.1 Market Size

                                                3.2.3.2 Domestic Production Overview

                                                3.2.3.3 Domestic Consumption Overview

                                3.2.4 Linguine

                                                3.2.4.1 Market Size

                                                3.2.4.2 Domestic Production Overview

                                                3.2.4.3 Domestic Consumption Overview

                                3.2.5 Tagliatelle

                                                3.2.5.1 Market Size

                                                3.2.5.2 Domestic Production Overview

                                                3.2.5.3 Domestic Consumption Overview

                                3.2.6 Tripoline

                                                3.2.6.1 Market Size

                                                3.2.6.2 Domestic Production Overview

                                                3.2.6.3 Domestic Consumption Overview

                                3.2.7 Mafaldine-Riccie

                                                3.2.7.1 Market Size

                                                3.2.7.2 Domestic Production Overview

                                                3.2.7.3 Domestic Consumption Overview

                                3.2.8 Maccheroni

                                                3.2.8.1 Market Size

                                                3.2.8.2 Domestic Production Overview

                                                3.2.8.3 Domestic Consumption Overview

                                3.2.9 Others

                                                3.2.9.1 Market Size

                                                3.2.9.2 Domestic Production Overview

                                                3.2.9.3 Domestic Consumption Overview

4. Market Entry

                4.1 Market Entry: The Strategy

                4.2 Types of Entry Modes, by Market Entry Objectives

5. Industry Policies

6. Competition Analysis

                6.1 Local Supply Ecosystem

                6.2 Market Share of Major Stakeholders

                6.3 Strategies Adopted, Recent Events

7. Supply Chain Analysis

8. Trade (Import-Export Analysis)

                8.1 Distribution Network & Retail Analysis

9. Processing & Packaging Ecosystem

10.  Sources

11. Disclaimer

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