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亚太地区方便面行业:增长、趋势和预测分析(2020 - 2025 年)

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亚太地区是全球最具吸引力的方便面市场。方便面市场始于亚太国家。1958年,日本的安藤百福发明了方便面。他的成就给食品行业带来了一场革命,现在每个国家都有自己的方便面公司。1971年,他研制出第一种杯面,在大多数国家仍处于起步阶段。安藤百福的另一项成就是开发了可以在太空中消费的太空公羊。2005 年 7 月,日本宇航员野口宗一乘坐发现号航天飞机在太空中携带 Space Ram。

方便面在发明后的短短5年时间里,迅速传遍了中国大陆、台湾、马来西亚、新加坡和香港。目前,全球有90个国家生产方便面,并被各国消费。中国(包括香港)是全球最大的方便面市场,其次是印度尼西亚、日本和印度。中国占有世界方便面市场43.2%的市场份额。美国和巴西是仅有的两个进入前 10 名方便面市场的非亚洲国家。“WINA”(世界方便面协会)一直在努力扩大方便面在全球的影响力。WINA帮助了许多国家,如中国、印度、菲律宾、美国、奥地利、瑞士、斯洛伐克、德国、捷克、匈牙利、波兰、泰国、日本、巴西、

最近对 Maggi 的禁令;雀巢印度公司的一款产品在市场上引起了负面影响。不仅美国、英国、澳大利亚、越南、印度和许多其他国家都测试了 Maggi 的质量和其中的铅含量。包括印度在内的所有国家都发现铅处于可接受的限度内,现在美极正寻求重振其在该国的市场。虽然,雀巢必须摧毁价值卢比的美极。56 千万,因为铅含量高,亏损超过卢比。印度7-9月季度亏损6亿,这是雀巢印度公司30年来首次面临亏损。从 2010 年到 2017 年,市场增长了 1.85%。尽管印度暂时禁止方便面,但到 2022 年,方便面市场将增长 2.24%。

不断增长的青年群体和工作人口的增加、收入和购买力的提高、品牌意识的提高、消费者偏好的变化、城市化进程的发展以及中产阶级人口数量的增加是亚太地区方便面行业增长的最大驱动力。此外,缺乏时间、快节奏的生活和不断变化的食物偏好也有助于方便面行业在亚太地区的发展。

与其他新兴经济体不同,亚太地区的方便面行业在本质上仍处于起步阶段,主要由少数合作社和独立方便面公司控制。街边市场在亚太地区的方便面行业中发挥着重要作用,因为大多数人都在这里购物。

除美极外,成功抢占市场份额的主要品牌还有Top Ramen、Yippee、Ching's Secret、家乐、Wai-Wai、MyKuali Penang、MyOri Malaysia、CarJEN、Mamee、MAMA等。亚太地区有数以千计的品牌可供选择,市场仍然对任何智能产品的新进入者开放。最近,Patanjali Group 在印度推出了名为“Patanjali Atta Noodles”的面条,并将其宣传为由小麦地板制成的健康面条。Patanjali 正在向印度最大的快速消费品公司发展,截至目前,其在快速消费品行业的份额为 11.8%。

报告提供了什么

该研究阐明了亚太地区的情况,并预测了方便面市场的增长。报告讨论了亚太地区方便面行业的增长、市场趋势、进展、挑战、机遇、政府法规、使用的技术、增长预测、主要公司、即将到来的公司和项目等。除此之外,报告还讨论了当前经济形势的经济状况和未来预测,以及当前政策变化对其经济的影响、原因和对该行业增长的影响。

1. Introduction

                1.1 Definition of the Market

                1.2 Research Approach and Methodology

                                1.2.1 Introduction

                                1.2.2 Research Design

                                1.2.3 Study Phases

                1.3 Scope of the Report

                1.4 Regional Analysis

                                1.4.1 PESTLE Analysis

                                1.4.2 Analysis of Ease of Doing Business

2.  Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

                2.4 Market Demand Analysis

                                2.4.1 Identification of Target Sub-segments (Demand Estimation)

                                2.4.2 Socio-Economic Segmentation of Potential Consumers

                                2.4.3 Spending Patterns

                2.5 Porter's Five Forces Analysis

                                2.5.1 Bargaining Power of Suppliers

                                2.5.2 Bargaining Power of Buyers

                                2.5.3 Threat of New Entrants

                                2.5.4 Threat of Substitute Products

                                2.5.5 Degree of Competition

3. Instant Noodles Market Segmentation

                3.1 Segmentation By Raw Material

                                3.1.1 Wheat Floor

                                                3.1.1.1 Market Size

                                                3.1.1.2 Domestic Production Overview

                                                3.1.1.3 Domestic Consumption Overview

                                3.1.2 Rice Flour

                                                3.1.2.1 Market Size

                                                3.1.2.2 Domestic Production Overview

                                                3.1.2.3 Domestic Consumption Overview

                                3.1.3 Moong bean Starch

                                                3.1.3.1 Market Size

                                                3.1.3.2 Domestic Production Overview

                                                3.1.3.3 Domestic Consumption Overview

                                3.1.4 Buck Wheat

                                                3.1.4.1 Market Size

                                                3.1.4.2 Domestic Production Overview

                                                3.1.4.3 Domestic Consumption Overview

                                3.1.5 Very Fine Wheat Flour/Maida Floor/Cake Flour

                                                3.1.5.1 Market Size

                                                3.1.5.2 Domestic Production Overview

                                                3.1.5.3 Domestic Consumption Overview

                3.2 Segmentation By Types of Dishes

                                3.2.1 Basic Noodles

                                                3.2.1.1 Market Size

                                                3.2.1.2 Domestic Production Overview

                                                3.2.1.3 Domestic Consumption Overview

                                3.2.2 Noodles Soup

                                                3.2.2.1 Market Size

                                                3.2.2.2 Domestic Production Overview

                                                3.2.2.3 Domestic Consumption Overview

                                3.2.3 Spaghetti

                                                3.2.3.1 Market Size

                                                3.2.3.2 Domestic Production Overview

                                                3.2.3.3 Domestic Consumption Overview

                                3.2.4 Linguine

                                                3.2.4.1 Market Size

                                                3.2.4.2 Domestic Production Overview

                                                3.2.4.3 Domestic Consumption Overview

                                3.2.5 Tagliatelle

                                                3.2.5.1 Market Size

                                                3.2.5.2 Domestic Production Overview

                                                3.2.5.3 Domestic Consumption Overview

                                3.2.6 Tripoline

                                                3.2.6.1 Market Size

                                                3.2.6.2 Domestic Production Overview

                                                3.2.6.3 Domestic Consumption Overview

                                3.2.7 Mafaldine-Riccie

                                                3.2.7.1 Market Size

                                                3.2.7.2 Domestic Production Overview

                                                3.2.7.3 Domestic Consumption Overview

                                3.2.8 Maccheroni

                                                3.2.8.1 Market Size

                                                3.2.8.2 Domestic Production Overview

                                                3.2.8.3 Domestic Consumption Overview

                                3.2.9 Others

                                                3.2.9.1 Market Size

                                                3.2.9.2 Domestic Production Overview

                                                3.2.9.3 Domestic Consumption Overview

                3.3 Segmentation By Geographic Locations

                                3.3.1 China

                                3.3.2 India

                                3.3.3 Japan

                                3.3.4 Australia

                                3.3.5 Thailand

                                3.3.6 Malaysia

                                3.3.7 South Korea

                                3.3.8 Indonesia

                                3.3.9 Others

4. Market Entry

                4.1 Market Entry: The Strategy

                4.2 Types of Entry Modes, by Market Entry Objectives

5. Industry Policies

6. Competition Analysis

                6.1 Local Supply Ecosystem

                6.2 Market Share of Major Stakeholders

                6.3 Strategies Adopted, Recent Events

7. Supply Chain Analysis

8. Trade (Import-Export Analysis)

                8.1 Distribution Network & Retail Analysis

9. Processing & Packaging Ecosystem

10.  Sources

11. Disclaimer

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