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亚太厨房电器产品市场 - 按产品、分销渠道、国家和供应商分类 - 市场趋势和预测(2020 - 2025 年)

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2016 年亚太地区厨房电器市场价值 XX 亿美元,预计到 2021 年将增长至 XX 亿美元,在预测期内以 XX% 的复合年增长率增长。小家电预计将以 XX% 的复合年增长率增长,从 2016 年的 XX 亿美元增长到 2021 年的 XX 亿美元。截至 2016 年,大型家电价值 XX 亿美元,预计将以 XX% 的复合年增长率增长至 XX 亿美元2021 年。

亚太厨房电器产品市场-市场

尽管 2009 年经济衰退后一些主要经济体的经济放缓,但厨房用具市场仍出现增长。大量替代品的存在正在推动这一细分市场,随着经济形势的改善,预计市场将在预测期内出现强劲增长。

驱动程序

推动市场的一些因素是:

  • 在东南亚扩大中产阶级
  • 亚太发达地区持续增长
  • 为满足购买力而制造的大量独特产品
  • 亚太地区众多人口的独特需求
  • 城市化进程加快
  • 将女性纳入劳动力
  • 东南亚市场不断扩大

约束

然而,有一些因素限制了市场。这些包括:

  • 由于在几个市场区域的高渗透率而停滞不前
  • 缺乏负担得起的创新,促使人们更换现有的替代品
  • 高水平的竞争

家电市场在很大程度上是由厨房电器驱动的。随着包括亚太地区在内的世界多个地区陷入经济困境,家用电器类别正由厨房中常见的小票大小电器推动。厨房电器包括冰箱、洗碗机、微波炉和烤箱、燃气灶、烟囱等大型电器,以及榨汁机/搅拌机、咖啡和茶机、烤面包机、空气炸锅等小型电器,以及水壶、刀具、体重秤等非烹饪小物品,刨丝器等

新西兰和澳大利亚的厨房电器高端市场由伊莱克斯和惠而浦等美国公司主导,而中端市场和大众市场则由其他亚洲和南亚公司提供服务。由于城市化进程的加快、女性进入工作场所、中产阶级的扩大以及新市场的加入,印度和中国以及其他周边国家的市场正在实现高速增长。

包括厨房电器在内的家用电器的最新趋势是能源效率和符合物联网(IoT)的连接性,其中大多数电器可以远程控制,或配备旨在自动管理电器的传感器。预计仅智能电器将推动这一类别。随着新房和其他房屋的翻新,可以选择适合厨房大小的厨房用具。这些电器都配备了装饰,或者在多个价格范围内都没有装饰。

分销尤其倾向于高折扣渠道,包括自有品牌商品店、通过退税和与制造商合作提供高折扣的大型市场以及电子商务,由于电子商务的影响,电子商务一直是其他卖家的主要竞争对手。极具竞争力的折扣和其他优惠。

报告中包括的一些著名公司是:

  • 博世
  • 伊莱克斯
  • 通用电气
  • LG电子
  • 墨菲理查兹
  • 飞利浦
  • 三星

报告提供了什么

  • 厨房电器的市场定义以及市场关键驱动因素和限制因素的识别
  • 亚太厨房电器市场的市场分析,具有区域特定的评估和竞争
区域尺度分析
  • 确定有助于改变市场情景、增加潜在机会的因素以及确定可以在区域范围内影响市场的关键公司
  • 广泛研究竞争格局部分,包括主要公司的概况及其战略举措和市场份额
  • 区域范围内影响亚太厨电市场的宏观和微观因素识别与分析
  • 关键市场参与者的完整列表以及对其当前战略利益和关键财务信息的分析
  • 1. Research Methodology

    2. Executive Summary

    3. Market Overview

                    3.1 Overview

                    3.2 Industry Value Chain Analysis

                    3.3 Industry Attractiveness - Porter's Five Force Analysis

                                    3.3.1 Bargaining Power of Suppliers

                                    3.3.2 Bargaining Power of Consumers

                                    3.3.3 Threat from New Entrants

                                    3.3.4 Threat from Substitute Products

                                    3.3.5 Competitive Rivalry within the Industry

                    3.4 Industry Policies

    4. Market Dynamics

                    4.1 Introduction

                    4.2 Drivers

                                    4.2.1 Demand for Appliances in End-User Market

                                    4.2.2 Changing Lifestyle

                    4.3 Restraints

                                    4.3.1 Lack of Expertise

                                    4.3.2 Dominance of Traditional Kitchen

                    4.4 Opportunities

                                    4.4.1 Urbanization

                                    4.4.2 Changing Consumer Behavior

    5. Kitchen Appliances Products Market Segmentation, Forecasts, and Trends

                    5.1 By Products

                                    5.1.1 Electric Steamers

                                    5.1.2 Water Purifier

                                    5.1.3 Micro Oven

                                    5.1.4 Refrigerators

                                    5.1.5 Air Fryer

                                    5.1.6 Induction Stoves

                                    5.1.7 Dishwashers

                                    5.1.8 Others

                    5.2 By Distribution Channel

                                    5.2.1 Direct Selling

                                    5.2.2 E-commerce

                                    5.2.3 Stores

                                    5.2.4 Others

                    5.3 By Region

                                    5.3.1 Asia-Pacific

                                                    5.3.1.1 China

                                                    5.3.1.2 India

                                                    5.3.1.3 Japan

                                                    5.3.1.4 South Korea

                                                    5.3.1.5 Australia

                                                    5.3.1.6 Others

    6. Vendor Market Share Analysis

    7. Competitive Intelligence - Company Profiles

                    7.1 Phillips

                                    7.1.1 Overview

                                    7.1.2 Products and Services

                                    7.1.3 Financials

                                    7.1.4 Key Developments

                    7.2 Murphy Richards

                                    7.2.1 Overview

                                    7.2.2 Products and Services

                                    7.2.3 Financials

                                    7.2.4 Key Developments

                    7.3 Samsung

                                    7.3.1 Overview

                                    7.3.2 Products and Services

                                    7.3.3 Financials

                                    7.3.4 Key Developments

                    7.4 Bosch

                                    7.4.1 Overview

                                    7.4.2 Products and Services

                                    7.4.3 Financials

                                    7.4.4 Key Developments

                    7.5 Electrolux

                                    7.5.1 Overview

                                    7.5.2 Products and Services

                                    7.5.3 Financials

                                    7.5.4 Key Developments

                    7.6 Panasonic

                                    7.6.1 Overview

                                    7.6.2 Products and Services

                                    7.6.3 Financials

                                    7.6.4 Key Developments

                    7.7 Havells

                                    7.7.1 Overview

                                    7.7.2 Products and Services

                                    7.7.3 Financials

                                    7.7.4 Key Developments

                    7.8 Eureka Forbes

                                    7.8.1 Overview

                                    7.8.2 Products and Services

                                    7.8.3 Financials

                                    7.8.4 Key Developments

                    7.9 IFB

                                    7.9.1 Overview

                                    7.9.2 Products and Services

                                    7.9.3 Financials

                                    7.9.4 Key Developments

                    7.10 LG Corp

                                    7.10.1 Overview

                                    7.10.2 Products and Services

                                    7.10.3 Financials

                                    7.10.4 Key Developments

    8. Investment Analysis

                    8.1 Recent Mergers and Acquisitions

                    8.2 Investment Scenario and Opportunities

    9. Future of Kitchen Appliances Products Market

    LIST OF TABLES

    1: Asia-Pacific Kitchen Appliances Products Market    Revenue, 2014-2020(USD Billion)

    2: Kitchen Appliances Products Market Revenue, by Products, Electric Steamers, 2014-2020(USD Billion)

    3: Kitchen Appliances Products Market Revenue, by Products, Water Purifiers, 2014-2020(USD Billion)

    4: Kitchen Appliances Products Market Revenue, by Products, Micro Oven, 2014-2020(USD Billion)

    5: Kitchen Appliances Products Market Revenue, by Products, Refrigerators, 2014-2020(USD Billion)

    6: Kitchen Appliances Products Market Revenue, by Products, Air Fryer, 2014-2020(USD Billion)

    7: Kitchen Appliances Products Market Revenue, by Products, Induction Stoves, 2014-2020(USD Billion)

    8: Kitchen Appliances Products Market Revenue, by Products, Dishwashers, 2014-2020(USD Billion)

    9: Kitchen Appliances Products Market Revenue, by Products, Others, 2014-2020(USD Billion)

    10: Kitchen Appliances Products Market Revenue, by Distribution Channel, 2014-2020(USD Billion)

    11: Kitchen Appliances Products Market Revenue, by Distribution Channel, Supermarkets, 2014-2020(USD Billion)

    12: Kitchen Appliances Products Market Revenue, by Distribution Channel, Specialty Stores, 2014-2020(USD Billion)

    13: Kitchen Appliances Products Market Revenue, by Distribution Channel, E-commerce, 2014-2020(USD Billion)

    14: Kitchen Appliances Products Market Revenue, by Distribution Channel, Departmental Stores, 2014-2020(USD Billion)

    15: Kitchen Appliances Products Market Revenue, by Distribution Channel, Pharmacies, 2014-2020(USD Billion)

    16: Kitchen Appliances Products Market Revenue, by Distribution Channel, Others, 2014-2020(USD Billion)

    17: Kitchen Appliances Products Market Revenue, by Region, Asia-Pacific, 2014-2020(USD Billion)

    18: Kitchen Appliances Products Market Revenue, by Country, China, 2014-2020(USD Billion)

    19: Kitchen Appliances Products Market Revenue, by Country, Japan, 2014-2020(USD Billion)

    20: Kitchen Appliances Products Market Revenue, by Country, India, 2014-2020(USD Billion)

    21: Kitchen Appliances Products Market Revenue, by Country, Australia, 2014-2020(USD Billion)

    22: Kitchen Appliances Products Market Revenue, by Country, South Korea, 2014-2020(USD Billion)

    23: Kitchen Appliances Products Market Revenue, by Country, Others, 2014-2020(USD Billion)

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