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非洲宠物食品保健品市场 - 增长、趋势、COVID-19 影响和预测(2021 - 2026 年)

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非洲宠物食品保健品市场 

2015 年南美宠物保健品市场总值超过 2.912 亿美元,预计到 2020 年将超过 XX 万美元,2015 年至 2020 年期间的复合年增长率为 XX%。宠物保健品市场被定义为膳食补充剂、提供公认的必需营养素来源的功能性食品或药用食品,如钙或维生素 A。它们旨在作为补充剂并确保宠物饮食的营养完整性。

非洲地区随着可支配收入的增加、城市化和西方化趋势的巨大影响,出生率下降、单收入家庭和离婚率上升。这导致越来越多的人收养宠物。然而,以高生活成本为标志,电力和燃料成本是成本驱动因素,它们正在影响消费者在预制宠物食品上的支出。一些消费者正在为他们的宠物使用熟食,而不是购买预制食品。对宠物营养的日益认识正在推动与肌肉和关节健康相关的疼痛的销售,其次是眼部护理和牙齿护理。

摩洛哥和埃及等北非国家受到西方文化和宠物日益普及的影响,特别是狗和猫正在推动外国品牌的进口。公司开拓营养领域的主要营销渠道之一是兽医销售的专业品牌。非洲宠物食品保健品市场以来自南非地区的零售为主,其次是北非国家和纳米比亚。

南非人认为宠物营养与蛋白质、维生素和矿物质、脂肪和碳水化合物有关。南非地区有 200 多个宠物食品品牌,Hills 等公司一直通过其由兽医护士组成的销售团队支持南非和纳米比亚的动物福利组织,并推动他们的营养护理产品。非洲其他似乎具有市场增长空间的主要地区包括纳米比亚、摩洛哥和埃及等。摩洛哥宠物店数量不断增加,受到西方文化的影响,是推动营养宠物食品增长的主要市场。摩洛哥是一个高端市场,正在转向经济领域。纳米比亚和尼日利亚的经济增长预计将推动宠物营养品的销售。

市场根据动物类型、功能类型、成分类型、应用类型和地理等各种因素进行区分。根据动物类型,宠物食品销售与各自的动物种群相邻,其中狗和猫占据主要份额。动物肌肉和关节健康是宠物主人的主要关注点,因此在该产品类别中占据主导地位。眼睛护理、牙齿护理、免疫、消化健康是一些常见的功能,宠物主人在做出购买决定之前会在产品标签中寻找这些功能。宠物中肥胖、冠心病水平的上升正在推动用于免疫、体重管理和消化健康的宠物补充剂的销售。ADM、Scoular、Merial、Novotech 和 Mars 是该行业的主要参与者。

研究的主要成果

1. 非洲宠物食品保健品市场的市场分析,包括区域特定评估和竞争分析。

2. 市场定义以及关键驱动因素和限制因素的识别。

3. 确定有助于改变市场情景、增加潜在机会的因素以及确定可以影响该市场的关键公司。

4. 广泛研究竞争格局部分,包括主要公司的概况及其市场份额。

5. 识别和分析影响非洲宠物食品保健品市场的宏观和微观因素。

6. 关键市场参与者的完整列表以及对其当前战略利益和关键财务信息的分析。

7. 关于该行业的主要参与者的广泛知识和见解,以及他们为在所研究的市场中维持和发展而采取的关键战略。

8.了解该行业正在蓬勃发展的国家主要地区,并确定仍在发展的地区

未开发。

1. Introduction

                1.1 Key Deliverables of the study

                1.2 Study Assumptions

                1.3 Market Definition

2. Research Approach & Methodology

                2.1 Introduction

                2.2 Research Designs

                2.3 Study Timelines

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering and Econometric Modelling

                                2.4.4 Expert Validation

3. MARKET OVERVIEW

                3.1 Market Dynamics

                3.2 Market Dynamics

                                3.2.1 Drivers

                                                3.2.1.1 CHANGING DEMOGRAPHICS

                                                3.2.1.2 AGEING PET POPULATION

                                                3.2.1.3 CHANNEL SPECIFIC PRODUCT DEVELOPMENT

                                                3.2.1.4 BRAND VALUE ENHANCEMENT

                                3.2.2 Restraints

                                                3.2.2.1 IMPACT OF UNCERTAIN GLOBAL ECONOMY ON PURCHASE DECISIONS

                                                3.2.2.2 VETERNIARIANS PERCEPTIONS ON PRODUCT BENEFITS & DIFFERENCES

                                                3.2.2.3 PRODUCTS SUBJECTED TO FEDERAL AND STATE REGULATIONS

                                3.2.3 Opportunities

                                                3.2.3.1 R&D INTRODUCING PRODUCTS WITH ADVANCED FORMULATION

                                                3.2.3.2 RETAIL GROCERY CHAINS DOMINATING DISTRIBUTION & MARKETING SPACE

                                                3.2.3.3 NEW VETERINARIAN/CLINIC DISTRIBUTION FORMAT

                                3.2.4 Porter's Five Forces Analysis

                                                3.2.4.1 Bargaining Power of Buyers

                                                3.2.4.2 Bargaining Power of Suppliers

                                                3.2.4.3 Degree of competetion

                                                3.2.4.4 Threat of new entrants

                                                3.2.4.5 Threat of substitutes

4. MARKET SEGMENTATION

                4.1 BY PET TYPE

                                4.1.1 DOGS

                                4.1.2 CATS

                                4.1.3 BIRDS

                                4.1.4 FISH

                                4.1.5 OTHERS

                4.2 BY FUNCTION TYPE

                                4.2.1 NUTRITION/THERAPEUTIC

                                4.2.2 SUPPLEMENTS

                4.3 BY INGREDIENT TYPE

                                4.3.1 MILK BIO ACTIVES

                                4.3.2 OMEGA-3 FATTY ACIDS

                                4.3.3 PROBIOTICS

                                4.3.4 PROTEINS & PEPTIDES

                                4.3.5 VITAMINS & MINERALS

                                4.3.6 OTHERS

                4.4 BY APPLICATION TYPE

                                4.4.1 PAIN RELIEF

                                4.4.2 WEIGHT MANAGEMENT

                                4.4.3 DIGESTIVE HEALTH

                                4.4.4 IMMUNE SYSTEM

                                4.4.5 SKIN & COAT

                                4.4.6 FOOD ALLERGIES

                                4.4.7 EYE CARE

                                4.4.8 OTHERS

                4.5 By Geography

                                4.5.1 South Africa

                                4.5.2 Others

5. COMPETITIVE LANDSCAPE

                5.1 Market Share Analysis

                5.2 Most active companies in the past five years

                5.3 Most preferred strategic approach by major companies

6. COMPANY PROFILES

                6.1 SUPPLIERS

                                6.1.1 ARCHER DANIELS MIDLAND

                                6.1.2 The Scoular Company

                                6.1.3 OMEGA PROTEIN

                                6.1.4 NOVOTECH NEUTRACEUTICAL

                                6.1.5 KEMIN

                                6.1.6 BASF

                                6.1.7 DSM

                                6.1.8 DUPONT

                6.2 PET FOOD MANUFACTURERS

                                6.2.1 NESTLE (PURINA PET CARE)

                                6.2.2 MERIAL

                                6.2.3 TOTAL ALIMENTOS

                                6.2.4 MARS INC

                                6.2.5 Vit2be-Diana Group

                                6.2.6 ROQUETTE FRERES

                                6.2.7 HILLS PET NUTRITION, INC.

                                6.2.8 DARLING INTERNATIONAL INC

                                6.2.9 BIG HEART PET BRANDS (J.M SMUCKER COMPANY)

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