published Date SEP 2018

Mezcal Market Size is Poised to grow at a CAGR of 14.2% (2018-2023)

North America holds the significant market share for mezcal, owing to major contribution share of Mexico and availability of raw material in Mexico and other countries in North America. Additionally, consumers are preferring mezcal over other tequila products due to a variation of flavors depending on the type of agave used, where it was cultivated and each producer's customized manufacturing technique.

Aug 20th, 2018: The global mezcal market is expected to register a CAGR of 14.2%, as per a new report published by Mordor Intelligence, LLP. Rising consumption of distilled spirits and the growing popularity of 100% agave plant sourced tequila and mezcal across the globe is playing a key role to drive the mezcal market.

Mezcal market is dominated by several players in Mexico whereas, key players in distilled spirits such as Diageo plc, Bacardi ltd, and Pernod Ricard SA are entering in mezcal market by acquiring established mezcal producing companies.

According to the Consejo Regulador del Mezcal (the Mexican government entity that oversees mezcal production), Mexico’s mezcal exports increased by 128% between 2011 and 2015, and 64% of those were sent to the US. Introduction of new regulation on mezcal production process and increase in taxes on sales, for instance, a special tax on production and services enacts a 53% tax on spirits with high alcohol content in Mexico, including mezcal is expected to hurdle the market growth at some extent during the forecast period.

Key Insights from the Mezcal Market Report:

  • Mexico is the major producer of tequila and mezcal across the globe and contributes for more than 80% market share in the tequila and mezcal production and supply.
  •  The rise of cocktail culture in the US has helped make the mezcal trendy, with bars offering various varieties of mezcal and tequila. As a result, super-premium tequila including Mezcal increased its volume by an explosive 651% in 13 years, according to Consejo Regulador del Tequila.
  • In US consumers are preferring mezcal over other types of tequila as according to the Tequila Regulatory Council, tequila must be made with at least 51% blue agave sugars and 49% sugars from other sources, which may include fillers such as corn and grains. On the other hand, by law mezcal must contain 100% agave, without adding any artificial raw material.
  • Majority of consumers prefers to consume fresh mezcal i.e. Mezcal Joven which is likely to hamper the market growth of Mezcal añejo in upcoming years.

Increasing consumption of tequila in the US and changing consumer preference towards 100% agave alcoholic beverages is supporting the market growth of Mezcal añejo from last years.

To know more about the coverage of the Mezcal Market report, click the below link:

Mezcal Market segmentation based on type, distribution channel, and regional coverage,

Mezcal Market by Type

  • Mezcal Joven
  • Others
  • Mezcal añejo
  • Mezcal Reposado

​​​​​​Mezcal Market by Distribution Channel,

  • Offline retail stores
  • Online retail stores

Mezcal Market by Region,

North America

  • US
  • Mexico
  • Canada
  • Rest of North America


  • Germany
  • Spain
  • France
  • Norway
  • UK
  • Rest of Europe

Asia Pacific

  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

Rest of the World  

  • South America
  • Middle East
  • Africa

Get a free overview on Mezcal Market Report (2018-2023)

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