North America holds the significant market share for mezcal, owing to major contribution share of Mexico and availability of raw material in Mexico and other countries in North America. Additionally, consumers are preferring mezcal over other tequila products due to a variation of flavors depending on the type of agave used, where it was cultivated and each producer's customized manufacturing technique.
Aug 20th, 2018: The global mezcal market is expected to register a CAGR of 14.2%, as per a new report published by Mordor Intelligence, LLP. Rising consumption of distilled spirits and the growing popularity of 100% agave plant sourced tequila and mezcal across the globe is playing a key role to drive the mezcal market.
Mezcal market is dominated by several players in Mexico whereas, key players in distilled spirits such as Diageo plc, Bacardi ltd, and Pernod Ricard SA are entering in mezcal market by acquiring established mezcal producing companies.
According to the Consejo Regulador del Mezcal (the Mexican government entity that oversees mezcal production), Mexico’s mezcal exports increased by 128% between 2011 and 2015, and 64% of those were sent to the US. Introduction of new regulation on mezcal production process and increase in taxes on sales, for instance, a special tax on production and services enacts a 53% tax on spirits with high alcohol content in Mexico, including mezcal is expected to hurdle the market growth at some extent during the forecast period.
Key Insights from the Mezcal Market Report:
Increasing consumption of tequila in the US and changing consumer preference towards 100% agave alcoholic beverages is supporting the market growth of Mezcal añejo from last years.
To know more about the coverage of the Mezcal Market report, click the below link:
Mezcal Market segmentation based on type, distribution channel, and regional coverage,
Mezcal Market by Type
Mezcal Market by Distribution Channel,
Mezcal Market by Region,
Rest of the World
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