Surging demand for dietary supplements among consumers in light of health concerns and awareness towards nutraceuticals is anticipated to aid in digestive health market expansion. Various factors, such as changing lifestyles and hectic work schedules, are leading consumers towards packaged and more processed food, which often results in digestive problems. Digestive enzyme supplements are very popular as they help in breaking down food into nutrient form for the body to absorb them. Growing requirement for these products in light of health benefits is anticipated aid in market expansion.
Sales of digestive health supplements are expected to rise as more well-researched digestive health supplements that promote efficacy and safety are entering the market.
Researchers have linked digestive health with weight, immune health, and metabolism. Digestion is also linked with energy, abdominal bloating, joint discomfort, and skin health. As a result, consumers are turning to over the counter (OTC) digestive health supplements to help support their overall digestive health.
The development of this industry is much more dynamic in emerging economies due to the increased demand for probiotic and prebiotic supplements. Dietary supplements positioned for digestive health are among the most popular platforms by value, only behind general health/wellbeing, weight management, and heart health supplements.
The aforementioned trends prevailing in the market are estimated to take the compounded annual growth rate (CAGR) of global digestive health supplements market at ~7.2% during the forecast period (2018-2023).
The digestive health supplements market has undergone massive changes over the past few years and is expected to grow at a steady rate in the next ten years. Along with the benefits of digestive health, these products now also claim the benefits of immune support, women’s health benefits, nutrient absorption improvement, and even supplements that help with brain and cardiovascular health.
The global digestive health supplements market is expected to record a CAGR of 7.2% during the forecast period.
The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices amid rising health care costs and increasing burden of lifestyle diseases like obesity and Gastrointestinal Disorders.
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To help meet the growing consumer demand, manufacturers are launching a wide range of products aimed at digestive health that includes fermented and probiotics-enhanced options. Probiotics which are the “good” bacteria is the line the digestive tract that assist in nutrient absorption and support the immune system. The probiotic segment in the global digestive health supplements market is experiencing rapid growth of 5.31% during the forecast period due to the increasing amount of research and discovery around the microbiome and the effects of gut bacteria on many levels of our health, even beyond digestion.
The Asia-Pacific digestive supplement market has witnessed rapid growth in both developed and developing countries. Demand for supplements in countries like India, China, and Japan has increased in the recent years, owing to the considerable presence of the aging population in such developing countries. Supplements are most in demand, owing to their various health benefits.
Increasing use among millennial drives the U.S market. Several distribution channels are available in the US market, which includes mail order, internet, natural therapy institutes, medical stores, and other channels that aids the growth of digestive health supplements.
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