United States Whey Protein Market - Growth, Trends, and Forecasts (2020 - 2025)

United States whey protein market is segmented by Type (Whey Protein Concentrate, Whey Protein Isolate, Hydrolyzed Whey Protein) and By Application (Sports and Performance Nutrition, Infant Formula, and Functional/Fortified Food).

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

4.7 %

Major Players:

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Market Overview

United States Whey Protein Market market is witnessing a CAGR of 4.7% during the forecast period (2020 - 2025).

  • North America is the second largest market for Whey protein after Europe. Both in terms of exports and imports. Whey protein market in the region is highly matured and still growing.
  • United States was the major market within the region. United States is highly matured market for Whey protein with over 1000 Whey containing products entering the market every year.
  • Further, matured dairy sector and increasing infant formula production spiked the Whey protein market in the United States.

Scope of the report

United States whey protein market is segmented by type and application. On the basis of type, the market is segmented into whey protein concentrate, whey protein isolate, hydrolyzed whey protein. On the basis of application, the market is segmented into sports and performance nutrition, infant formula, functional/fortified food.

By Type
Whey Protein Concentrate
Whey Protein Isolate
Hydrolyzed Whey Protein
By Application
Sports and Performance Nutrition
Infant Formula
Functional/Fortified Food

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Key Market Trends

Growing Demand for Whey Protein As Weight-Loss Supplement

The United States is a country known to have the highest obesity rates in the world and to counter the issue, people are exploring ways out to stay fit and opt for healthy lifestyles. Proteins are the most preferred form of supplement consumed for the purpose of weight-loss and sports nourishment. Protein supplements are widely available in the form of whey powders in the country, and there has been a significant share of the population who are opting for whey protein to meet their daily protein requirements to meet their fitness goals.

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Growing Demand for Performance Nutrition and Beverages

Growing demand from the sports industry has led to significant growth of whey protein-based product market. At the same time, food-processing industries are using whey protein for the manufacturing of health drinks. Exercise is becoming an essential part of the day-to-day life among people, for which the demand for energy drink is growing. This is likely to lead to an increment in the whey protein market. Whey protein can help those who aim to reduce the appetite and add muscle mass in the body, by helping repair the muscle cells after exercise and stimulate the muscle to grow, optimally. Whey protein, with its high-protein quality-score and a high percentage of BCAAs (branched-chain amino acids), has long been popular in the exercise and fitness industry, as a muscle-building supplement.

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Competitive Landscape

The companies are majorly involved in innovating product portfolio, research & development, strategic initiatives and commitment towards meeting consumer demands play a major role in maintaining market stability. Some of the major key players are Agropur MSI, LLC, Carbery Group, Davisco foods international Inc., American Dairy Producers Institute, Arla Foods, FrieslandCampina Ingredients, among others.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Whey Protein Concentrate

      2. 5.1.2 Whey Protein Isolate

      3. 5.1.3 Hydrolyzed Whey Protein

    2. 5.2 By Application

      1. 5.2.1 Sports and Performance Nutrition

      2. 5.2.2 Infant Formula

      3. 5.2.3 Functional/Fortified Food

  6. 6. CONSUMER BEHAVIOR ANALYSIS

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Most Active Companies

    2. 7.2 Most Adopted Strategies

    3. 7.3 Market Position Analysis

    4. 7.4 Company Profiles

      1. 7.4.1 Agropur MSI, LLC

      2. 7.4.2 Arla Foods

      3. 7.4.3 Carbery Group

      4. 7.4.4 Glanbia Plc

      5. 7.4.5 Davisco foods international Inc.

      6. 7.4.6 American Dairy Producers Institute

      7. 7.4.7 Fonterra Co-operative Group

      8. 7.4.8 FrieslandCampina Ingredients

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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