Farm mechanization brings in value by saving time and labour, cutting down crop production costs in the long run, and reducing post-harvest losses and boosting crop output and farm income. The growing popularity of mechanization for farm productivity, coupled with increased support from the government regarding favourable policies and subsidies, signals a bright future for the industry. Haying and forage machinery is equipment that is used to produce plant-based feed for animals. The agriculture industry is relying on equipment to enhance forage quality, output, cost-effectiveness, and processes such as the rate of drying, etc. In South America, Brazil, followed by Argentina, have relatively major market shares. The South America haying and forage machinery market is valued at USD XX million in 2016 and is expected to reach a value of USD XX million by 2021, at a CAGR of XX%.
Market Dynamics
The increased demand for meat and dairy products in the developing world drive the market, and government programs that support farm modernization will drive this market. The market has opportunities due to the evolving technology and the need for precision farming techniques. Precision farming is a technique concept, based on observing, measuring and responding to inter and intra-field variability in crops. However, costs and accessibility become major factors in the developing world, which industries need to be wary of. The market in South America is one of the leading markets in the haying and forage machinery market with the advent of many commercial farms leading to an average of 100,000 of marketable forage seeds in the region, in 2015. The country is significantly emphasizing on research and development of new forage varieties which are significantly used in different production systems in Argentina, Uruguay, and Brazil, creating a significant plethora of modern farm machinery equipment, including haying and forage machinery in the region. There are several major players in the market such as the AGCO, CLAAS, John Deere, KUNH Group, CNH Industrial and others, which have a relatively larger market share. These players adopt several strategies to increase their market share, innovation, acquisition and expansion.
Market Segmentation
The South America haying and forage machinery market has been segmented by the following categories -
By Product and Phase Type:
By Application Type:
By Geography:
Major players in the South America haying and forage machinery market are -
Key Deliverables of the Study
1. INTRODUCTION
1.1 Study Deliverables
1.2 Key Findings of the Study
2. RESEARCH METHODOLOGY
2.1 Introduction
2.2 Analysis Methodology
2.3 Study Phase
2.4 Econometric Modelling
3. EXECUTIVE SUMMARY
4. MARKET OVERVIEW AND TECHNOLOGY TRENDS
4.1 Current Market Scenario
4.2 Technology Trends
5. MARKET DYNAMICS
5.1 Drivers
5.2 Restraints
5.3 Opportunities
5.4 Value & Supply Chain Analysis
5.5 Porter's Five Forces Framework
5.5.1 Bargaining Power of Suppliers
5.5.2 Bargaining Power of Consumers
5.5.3 Threat of New Entrants
5.5.4 Threat of Substitute Products and Services
5.5.5 Competitive Rivalry Within the Industry
6.SOUTH AMERICA HAYING AND FORAGE MACHINERY, BY PRODUCT AND PHASE TYPE
6.1 Pull Type Forage Harvester
6.2 Forage Blower
7.SOUTH AMERICA HAYING AND FORAGE MACHINERY, BY APPLICATION
7.1 Mowers
7.2 Conditioners
7.3 Tedders or Inverters
7.4 Hay Rakes
8.SOUTH AMERICA HAYING AND FORAGE MACHINERY, BY GEOGRAPHY
8.1 Brazil
8.2 Argentina
9. COMPETITIVE LANDSCAPE
9.1 Introduction
9.2 Market Share Analysis
9.3 Latest Products & Developments of Key players
10. COMPANY PROFILES
10.1 AGCO
10.2 Alois Pottinger
10.3 CLAAS
10.4 CNH Industrial
10.5 Deere and Company
10.6 Kubota
10.7 Buhler Industries
10.8 Foton Lovol
10.9 IHI
10.10 Krone
10.11 KUHN Group
10.12 Kverneland Group
10.13 Lely
10.14 Vermeer
11. DISCLAIMER