Market Share of Smoothies Industry
The global smoothie market is highly fragmented, owing to large regional and domestic players in different countries. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Some of the top companies offering smoothies in the market include Danone SA, PepsiCo, Inc., The Coca-Cola Company, Bolthouse Farms, and Focus Brands LLC.
Additionally, there have been many emerging companies that are offering their products in the market studied. The players have been actively using various strategies and designing various ad campaigns to position their products and drive the demand for the same in the market. In February 2023, under their dairy brand Smoodh, Parle Agro introduced Smoodh Fruit Smoothies. The smoothie has three flavors: guava chili, banana rum, and mixed berries.
Smoothie Market Leaders
Danone SA
Bolthouse Farms
PepsiCo, Inc.
The Coca-Cola Company
Focus Brands LLC
*Disclaimer: Major Players sorted in no particular order
