Market Trends of Serious Games Industry
This section covers the major market trends shaping the Serious Games Market according to our research experts:
Learning and Education Application to Witness Significant Growth
- In recent times, digital games and simulations have grown in popularity for being the most effective and highly engaging learning environment. The overall production of these serious games requires dynamic and complex constructions with suitable designs of multimodal context & interesting interactions with productive pedagogical strategies to preserve the total learning efficacy.
- Furthermore, in the education & learning ecosystem, the total need for game concepts, such as scores, competition, challenges, rules, and levels, is encouraging the manufacturers to build solutions to address & accommodate the key pedagogical functional variables, like instructional support, feedback, guidance, self-regulation, attention, cognitive flow, and assessment.
- Serious games are widely emerging as a powerful learning tool. They are experiencing increasing popularity in the recent times due to the cost-effective alternative to classroom-based learning for knowledge acquisition and perceptual, behavioral, affective, cognitive, physiological, motivational, and social learning outcomes.
- Moreover, Grandel Games built a serious game that achieves behavioral change. For example, one of the games, 'Garfield's Count Me In,' is primarily designed for students in primary education and thus assists them in doing repetitive math exercises. It is mainly based on the learning methodology 'Het Rekenmuurtje' ('Math Wall') and is specially designed by educational advisers.
- Furthermore, in May 2021, the National Cyber Security Centre (NCSC) introduced a new educational game, CyberSprinters, for teaching cyber security at primary schools, youth organizations, and clubs. The CyberSprinters is an interactive game mainly aimed at 7 to 11-year-old learners.
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Asia Pacific to Have a Significant Market Growth
- The rise in the awareness regarding serious games or the Game-based Learning (GBL) concept, the increase in the investment by the major players into the segment, and the surge in demand for mobile-based serious gaming are some of the vital factors driving the overall growth of serious games market in the Asia-Pacific region. The nationwide lockdowns, the recent COVID-19 pandemic, and the government enhancing educational gaming within the country are some key factors expected to boost the total adoption of serious games in the region throughout the forecast period.
- Additionally, the Asia-Pacific region is predicted to experience a strong growth rate of 25.38% in the studied market. Asia-Pacific has also been a major adopter of technological advancements. The market studied in these developing economies thus is expected to possess various key opportunities in the future.
- The healthcare division sector is one of the most targeted industries for the increased use of serious games. Serious games can now effectively impart important procedural and cognitive abilities to interdisciplinary healthcare workers due to simulation and visualization technologies.
- In order to allow the development & implementation of serious games in healthcare and for healthcare professionals to use gamification in healthcare, SIMS (SingHealth Institute of Medical Simulation) cooperated with the Serious Games Association (SGA), a not-for-profit, volunteer-driven international society organization in Singapore.
- On the vendor front, multiple regional startups are merging to overlook the development of applications across serious gaming applications. For instance, SIMS and SGA had also declared a collaboration to organize the RICH Games 2022, a conference for the Southeast Asian region that offers emerging solutions and innovations to advance healthcare education.
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