Market Share of Saudi Arabia Beauty and Personal Care Industry
The Saudi Arabia cosmetics products market is fragmented, with regional and global players dominating the market. Prominent players in the market include Beiersdorf AG, Avon Cosmetics, Unilever Plc, Estée Lauder Inc., and Procter & Gamble Company. Several manufacturers established products that claim to be natural, organic, and involved in sustainable practices, with a higher penetration across retail stores and online channels. However, domestic players cater to the same segment with a storyline that connects with consumers and delivers experiences with the product. Advanced distribution networks and manufacturing expertise give an upper edge to expand the range of products across the country.
Saudi Arabia Cosmetics Products Market Leaders
Beiersdorf AG
Avon Cosmetics
Unilever Plc
Estée Lauder Inc.
Procter & Gamble Company
*Disclaimer: Major Players sorted in no particular order
