Despite its low size and share of the overall EU market, Russia is a powerful and growing market. The market here projected to grow at a CAGR of 13.1% and culminate into a $36.4 million industry by 2022. The recent import sanctions imposed on the nation due to the Ukraine crisis is a major constraint for largely west driven enhancer market.
Due to its relatively late embrace of the market forces, Russia is characterized by a very complex and diverse business landscape. This high regional diversity requires a multi-pronged entry strategy and extensive partnership with regional public relations and marketing agencies; the recent import ban amplifies the importance of such partnerships. The large scale pollution of the regions acts as a driver for bottled water sales, thereby providing a point of access to the enhancer products. The other important feature of the region is the high level of urbanization, with nearly three quarters of the population living in Moscow and St. Petersburg. Considering that use of water enhancers is a mostly urban phenomenon, this fact considerably helps the market.
The nation is also witnessing the growing strength of educated, more market oriented and consumption oriented middle class which are expected to drive the demand for such products. These demographic groups are also more focused on health and overall wellness, the zero-calorie and zero-sugar status of the enhancers makes them well placed for the consumer pattern.
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TABLE OF CONTENTS
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
4. MARKET DYNAMICS
4.1.1 Rise in obese populations and subsequent rejection of carbonated drinks
4.1.2 Industrialization and mass production of beverages
4.1.3 Significant expansion of the consumer base for healthy beverages
4.1.4 Changing consumer preferences towards flavored drinks
4.2.1 Lack of regulations from FDA
4.2.2 Compliance with the Manufacturing practices
4.2.3 Safety concerns due to lack of scientific evidence
4.3.1 Technological advancements in beverage production
4.3.2 Identification of new active ingredients
4.3.3 High scope for application in health care industry
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Flavored drops
5.1.2 Energy drops
5.1.3 Fitness and workout Drops
184.108.40.206 Weight Management drinks
220.127.116.11 Skin-rejuvenating drinks
5.2 By Active Ingredient Type
5.3 By Source Type
5.3.3 Tea and Coffee
5.3.4 Coconut water
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies in the past five years
6.5 Market Share Analysis
7. Company Profiles
7.1 Arizona Beverages USA
7.2 Cott Beverages
7.3 Dyla LLC
7.5 GVC Great Value Company
7.6 H.J.Heinz Company
7.7 Heartland LLC
7.8 ICEE Co.
7.9 Kraft foods Inc.
7.11 Orange Crush Company
7.13 Pioma Industries
7.14 Splash Corporation
7.15 Sunkist growers Inc.
7.16 The Coca-Cola Company
7.17 The Gatorade Company Inc.
7.18 Wisdom Natural Brands