Recreational Boating Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Recreational Boating Market is segmented by Boat Type (Inboard Boats, Outboard Boats, Personal Watercraft Boats, and Other Boat Types), Application (Watersports and Fishing), Power Source (Internal Combustion Engine and Electric), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers market size and forecast for all the above segments in value (in USD Billion) for the segments mentioned.

Market Snapshot

recreational boating market
Study Period: 2018-2027
Base Year: 2021
Fastest Growing Market: North America
Largest Market: North America
CAGR: >5 %

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Market Overview

The recreational boating market was valued at USD 27.32 billion in 2021, and it is anticipated to reach USD 36.78 billion by 2027, at a CAGR of 5.1% during the forecast period.

Due to the COVID-19 pandemic and with the travel restrictions and social distancing norms imposed, all recreational activities were muted. Consequently, the recreational boating market saw a dip in its revenues. With no public movement and the down phase of the global economy, neither new purchases were made, nor any transactions occurred. This forced the market toward economic downfall. However, with the recovery of the tourism sector in 2021 across major geographies in the North American and European regions, the market is seeing growth.

The recreational boating industry continues to attract large volumes of participants competing strongly with rival luxury leisure pursuits. It is estimated that there are at least 140 million active boaters and watersports participants worldwide, including almost 100 million across the United States and Canada, a further 36 million across Europe, and more than 5 million in Australia.

Over the long-term, the growth in the watersports tourism industry is majorly driving the recreational boating market. Rising attraction toward recreation activities and watersports from millennial and post-millennial generations is further boosting the demand in the market studied. However, dynamics in the cost range of diversified boats might serve as a challenge.

At present, the recreational boating industry represents a small percentage of the overall global leisure industry; however, the share of recreational boats is anticipated to grow over the forecast period.

Scope of the Report

The scope of the report covers the latest trends and technologies followed by COVID-19 impact on the market. The recreational boating report covers segmentation based on Boat Type, Application, Power Source, and Geography.

By Boat Type, the market is segmented into Inboard Boats, Outboard Boats, Personal Watercraft Boats, and Other Boat Types.

By Application, the market is segmented into Watersports and Fishing.

By Power Source, the market is segmented into Internal Combustion Engine and Electric. 

and Geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. 

The report offers market size and forecast for all the above segments in value (in USD Billion).

By Boat Type
Inboard Boats
Outboard Boats
Personal Watercraft Boats
Other Boat Types
By Application
Watersports
Fishing
By Power Source
IC Engine
Electric Power
By Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
France
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
Rest of the World
South America
Middle-East and Africa

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Key Market Trends

Increasing Watersports and Recreational Activities

The growing interest of people in outdoor recreational activities and increased participation rates across all age groups for the same are some of the major factors driving the recreational boating industry.

Watersports are becoming popular not only for the excitement or adrenaline rush of getting fit but also because of several health benefits. As a result, increasing health benefits associated with water sports are supporting market growth worldwide.

A study from North Carolina State University found that outdoor play and nature-based activities helped buffer some of the negative mental health impacts of the COVID-19 pandemic for adolescents. In 2020, the coronavirus pandemic fueled the surge in recreational boat sales which is registered on the sales volume during 2021 and presumed to continue in 2022 as well. 

New age groups and female boat buyers played a huge role in the growth which is further capitalize by the players by expanding their product portfolio and introducing new technologies. For Instance, Tiaga offers Orca electric jet ski in their portfolio, the electric watercraft space has begin to shape the business sphere. The watercraft is offered with a 23-kWh battery pack. Its electric powertrain generates over 134 kW and can achieve a top speed of up to 104km/h. 

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The North American Region is Likely to Dominate the Market

There is already an uptrend in the domestic boating industry, where people are opting to do watersports in their own country rather than going foreign. This ongoing trend is boosting the watersport industry domestically.

The National Marine Manufacturers Association (NMMA) reported that retail unit sales of new powerboats in the United States exceeds 300,000 Units for two consecutive years during 2020 and 2021. Moreover NMMA has announced that the year 2022 will remain positive and the sales volume of new boats may increase by 3% as compared to 2021. 

Additionally, restrictions are likely to continue into 2021, which will fuel the demand for safe outdoor recreation activities, including boating.

According to the US Bureau of Economic Analysis (BEA), around 100 million Americans go boating each year. Outdoor recreation makes up 2.1% of country’s GDP, generating USD 788 billion in real gross output. Boating and fishing are the largest outdoor recreation activities in the country, totaling near to USD 23.6 billion.

Another country where the recreational boating industry is a major contributor to the economy is Canada. Canadian pastime brings more than 12 million people together on the water every year, thereby generating more than USD 10 billion in revenues and has a GDP impact of USD 5.6 billion.

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Competitive Landscape

The recreational boating market is fragmented and dominated by industry players such as American Sail Inc., Ferretti, Sunseeker, Beneteau, Brunswick, MacGregor, Azimut-Benetti, Hunter, Hobie Cat Corporation, Princess Cruise, Bavaria Yachtbau, and Catalina Yachts. The boat manufacturers are expanding their business to increase their revenue generation opportunities. For instance:

  • In March 2022, Sportsman Manufacturing Inc. has announced to invest USD 8 million to expand their operations in Dorchester County, South Carolina, this will increase the manufacturing capacity of company in order to meet the growing demands. 

Recent Developments

  • In July 2022, Vision Marine Technologies and Groupe Beneteau formed a partnership to integrate Vision Marine Technologies' high-power electric outboard motors onboard several models across Groupe Beneteau's brand portfolio.
  • In July 2022, Mercury Marine, a division of Brunswick Corporation, announced today a collaboration with Alliant Energy to construct a 5-megawatt, a 32-acre solar array in eastern Fond du Lac County to advance the company's sustainability initiatives and the region's growing commitment to renewable energy.
  • In July 2022, Italian Benetti launched the 37-meter Benetti B.Yond in a private ceremony in Livorno. Goga was the name given to the yacht. As the first model in Benetti's Voyager series, the yacht is built with a steel hull and an aluminum superstructure for long-range cruising.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size in USD Billion)

    1. 5.1 By Boat Type

      1. 5.1.1 Inboard Boats

      2. 5.1.2 Outboard Boats

      3. 5.1.3 Personal Watercraft Boats

      4. 5.1.4 Other Boat Types

    2. 5.2 By Application

      1. 5.2.1 Watersports

      2. 5.2.2 Fishing

    3. 5.3 By Power Source

      1. 5.3.1 IC Engine

      2. 5.3.2 Electric Power

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Germany

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 France

        4. 5.4.2.4 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 South Korea

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 Rest of the World

        1. 5.4.4.1 South America

        2. 5.4.4.2 Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles*

      1. 6.2.1 Groupe Beneteau

      2. 6.2.2 Azimut Benetti Group

      3. 6.2.3 Marine Product Corporation

      4. 6.2.4 Bennington Marine LLC

      5. 6.2.5 Sunseeker International Limited

      6. 6.2.6 Ranger Boats

      7. 6.2.7 Catalina Yachts

      8. 6.2.8 Brunswick Corporation

      9. 6.2.9 Hobie CAT Company

      10. 6.2.10 Bavaria Yachtbau

      11. 6.2.11 Mahindra Odyssea

      12. 6.2.12 Tracker Boats

      13. 6.2.13 Godfrey Pontoon Group

      14. 6.2.14 Ferretti Group

      15. 6.2.15 Sportsman Boats Manufacturing Inc.

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Recreational Boating Market market is studied from 2018 - 2027.

The Recreational Boating Market is growing at a CAGR of >5% over the next 5 years.

The Recreational Boating Market is valued at 28 Billion USD in 2018.

The Recreational Boating Market is valued at 36 Billion USD in 2027.

North America is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Brunswick Corporation, Groupe Beneteau, Azimut Benetti Group, Bennington Marine LLC, Catalina Yachts are the major companies operating in Recreational Boating Market.

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