Probiotic and Prebiotic Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Looking to buy the report?

The market is expected to grow at a CAGR of 6.5% during the period 2018-2023. The increasing awareness of the health benefits of probiotic and prebiotic yogurt acts as a driver to the growth of this market. Regular consumption of probiotic and prebiotic prevents the growth of harmful bacteria inside the digestive tract, which leads to better nutrient absorption and bowel movement. The probiotic and prebiotic yogurt helps to lower the risk of type-2 diabetes and colorectal cancer. Companies like Nestle, Dannon, Chobani, and Yoplait are the major shareholders of this market.

Market Dynamics

As consumers have moved away from sugar to natural ingredients, probiotic and prebiotic yogurt has established itself as a healthy snack. The health benefits of this yogurt, which helps in lowering the risk of type-2 diabetes and colorectal cancer, are also the key driving factor of this market. However, the rise in the cost of research and development poses a threat to the market. The growing demand for functional foods is expected to provide a boost to the industry’s growth.


Market Segmentation

The global probiotic and prebiotic yogurt market is segmented by product type into plain, drinkable, flavored and fruited yogurt. The growing customer base for these products has necessitated the increase in their availability in a variety of retail stores such as supermarkets and hypermarkets, making it convenient for consumers to purchase them.

Regional Analysis

The probiotic and prebiotic yogurt market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. Europe is a major contributor regarding revenue, followed by Asia-Pacific. The Asia-Pacific region was the fastest-growing market for probiotic and prebiotic yogurt during 2015 and will continue to lead the market in the future as well. The growth of this market in the region is attributed to affordability and purchasing power of the consumers. Also, the improved sales of probiotic drinks in countries like Japan, India, and China is due to the growing health awareness among the consumers.


Competitive Environment

The global probiotic and prebiotics yogurt market is characterized by the rapidly changing consumer demand. The market is highly fragmented due to the presence of numerous small and large vendors, who compete on price, quality, innovation, reputation, and distribution. Intense competition among the vendors, coupled with rapid technological changes, constitutes a significant risk for vendor operations.

Some of the major players in the market include-

  • Nestle
  • Dannon
  • Chobani
  • Yoplait


Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  •  3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

  • Value chain analysis
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Market Definition

2. Research Approach and Methodology

                2.1 Introduction

                2.2 Research Design

                2.3 Study Timeline

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering & Econometric Modelling

                                2.4.4 Expert Validation

3. Market Overview

                3.1 Market Trend

4. Market Dynamics

                4.1 Drivers

                                4.1.1 Increased Yogurt Consumption in developing region

                                4.1.2 Positive Investigations for Health Benefits of Pro and Prebiotic Ingredients

                                4.1.3 Innovation and Science Support in Product Development

                4.2 Restraints

                                4.2.1 Challenges in Incorporating Probiotics and Prebiotics

                                4.2.2 Regulatory Constraints

                4.3 Opportunities

                                4.3.1 Huge Opportunity in Oral Health and Cosmetic Industry

                4.4 Porter's Five Forces Analysis

                                4.4.1 Bargaining Power of Suppliers

                                4.4.2 Bargaining Power of Buyers

                                4.4.3 Threat of New Entrants

                                4.4.4 Threat of Substitute Products and Services

                                4.4.5 Degree of Competition

                  4.5 Consumer Behavior Analysis

                                    4.5.1 Consumer demand analysis

                                    4.5.2 Target market identification

                                       Purchasing power

                                       Demographic Strengths & Weaknesses

                                       Spending patterns 

5. Market Segmentation

                5.1 By Type

                                5.1.1 Plain Yogurt

                                5.1.2 Drinking Yogurt

                                5.1.3 Flavoured Yogurt

                                5.1.4 Fruited Yogurt

                5.2 By Geography

                                5.2.1 North America

                                       United States




                                5.2.2 Europe








                                5.2.3 Asia-Pacific






                                5.2.4 South America




                                5.2.5 Africa

                                       South Africa


6. Competitive Landscape

                6.1 Strategy Adopted by Key Players

                6.2 Most Active Companies in the Past Five Years

                6.3 Market Share Analysis

7. Company Profiles

                7.1 Nestle

                7.2 Dannon

                7.3 Chobani

                7.4 Yoplait

                7.5 Fage

                7.6 Yakult

                7.7 La Yogurt

                7.8 Stonyfield Farms

                7.9 Greek Gods

                7.10 Voskos Greek Yogurt

                7.11 Pillars

Looking to buy the report?

Need a report that reflects how COVID-19 has impacted this market and its growth?

Looking to customize report?



By submitting, you confirm that you agree to our privacy policy