Market Trends of Pouch Packaging Industry
Candy and Snack Foods to Drive the Food Industry
- The surging need for lightweight, protective, self-appealing, and high-barrier packaging among confectionery manufacturers is predicted to augment the sales of confectionery packaging. The multi-sensory influence on confectionery packaging leads to urge purchases, positively impacting the market.
- Flexible pouches offer convenience to consumers and producers of baked goods and snack foods. Aspects such as busy lifestyles, more women in the workforce, and growing industrialization have strengthened the need for ready-to-eat snack packaged foods and snacks globally over the past decade.
- According to Agriculture and Agri-Food Canada, retail sales of savory snacks reached over five billion USD in value in 2023, making it the leading segment of the snack foods market in Canada that year. By 2028, retail sales in the category are expected to reach nearly seven billion dollars,
- Combined with functionality, this pouch packaging can meet consumer convenience needs and offer price-conscious shoppers attractive prices. As snacks increasingly replace meals, consumers seek lightweight, easy-to-carry, tool-free packages that can be placed in a backpack or car for on-the-go consumption.
- In January 2024, Nomadic Snacks introduced ready-to-go pouches for people with busy lifestyles. According to the firm, Good To Go is the market’s first adult smooth oats pouches. These pouches are portable, nourishing filling, and ideal for people constantly moving. Such constant innovations are expected to bolster the market in the forecast period.
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Asia-Pacific to Witness the Fastest Growth
- In China, the demand for prepared foods, ranging from frozen and refrigerated foods as well as meal kits, known as yùzhì cài, has traditionally been driven by corporate cafeterias, schools, and other commercial and institutional consumers. Numerous packaging manufacturers employ innovative packaging methods to meet the growing demand to ensure food safety and quality.
- Established frozen food brands in China have played a pivotal role in driving this growth, capitalizing on their reputation and diverse product offerings to capture substantial market share. The surge in the frozen food sector is anticipated to drive increased demand for pouch packaging in China as manufacturers seek innovative packaging solutions to maintain product freshness and appeal to consumers’ preferences for convenience and appeal to consumer’s preferences for convenience and quality assurance.
- Stand-up pouches are gaining popularity in India’s growing food processing industry. With busy lifestyles becoming the norm, consumers opt for lightweight, portable snack packaging. The inclination is towards compact sizes with re-closeable features such as zippers, reflecting the demand for convenient on-the-go options.
- Urban areas witness a surge in the popularity of processed foods like ready-to-eat products and snacks. India Brand Equity Foundation reported that, by 2030, the annual household consumption of processed foods in India is expected to triple, establishing the country as a lucrative market.
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