Personalized Gifts Market Insights
The personalized gifts market is projected to grow at the rate of 8.11% during the forecast period, 2018 to 2023. In last few years, demand for personalized gifts has increased at a fast pace as large number of consumers are focusing on gifts that are exclusively designed in order to make their loved ones feel special and build stronger personal connections. However, factors like rise in digitalization and modern manufacturing processes and technology; have allowed players to plan, produce, and deliver a finished product with minimal turn-around time. Customized gifts have become more economical as well as more accessible. Currently players operating in personalized gifts market are increasingly focusing on consumer preferences and behaviors in order to deliver personalization within different gifting categories like jewelry, clothing , photo frames, mugs, and others.
Growing Trend of Self-Gifting in Personalized Gifts Market
Within last few years, the overall culture of self-gifting has gradually evolved as large number of individual shoppers have started looking for gifts for themselves. Millennial are increasingly making impulse purchases strictly to pamper themselves. While factors like proliferation of deals, good shopping atmosphere, and holiday seasons often make Generation Y reward themselves. Also, currently large number of consumers post pictures of self-gifted products at social media platforms like Instagram using hashtags like #treatyoself, #merrychristmastome, and others; encouraging others to follow the same. It is expected that brands operating in personalized gifts market would be focusing more on this personalized self-gifting trend and would come up with new innovations to cater the consumers buying personalized gifts for themselves.
Non-Photo Personalized Gifts Holds the Largest Share in Personalized Gifts Market
Currently, non-photo personalized gifts segment holds the largest share in personalized gifts market and is expected to continue the same during the forecasted period. This is because, large number of consumers all across the globe are currently buying gifts (like watches, jewelry, clothing, and others) which can be customized or engraved by adding a message, name, logo, or any other design crafted on the products. Photo related personalized gifts often remind best people of their memories with each other; thus it is expected that the demand for photo personalized gifts would grow during the forecasted period.
Online Retail to Gain Traction over the Forecast Period in Personalized Gifts Market
The growing popularity of online retailing is increasingly making it easier for consumers to browse and purchase products that can gifted. Large number of online websites are allowing consumers to buy gifts and then personalize as per their preference. For instance, Snapfish allows consumers to upload their favorite pictures and use them to create memorable gifts. It is expected that with increasing penetration of the internet; many vendors will offer a wide range of customized gifts with innovations in design, material and technology.
Asia-Pacific Personalized Gifts Market to Grow at a Fast Rate
Asia Pacific is anticipated to experience the highest growth during the forecast period. Factors like growing awareness among consumers regarding the personalized gifts options are increasingly contributing in the overall growth of the market. Moreover rising living standards with increase in income, especially in countries like China, India, Vietnam, Thailand and others are boosting the revenue generated by personalized gifts market in Asia Pacific region. Popularity of online channels for personalized gifts play a key role in driving the growth trajectory of the market.
Key Developments in the Personalized Gifts Market
- 2018: Dezains.com introduced range of personalized gifts for Raksha Bandhan festival (celebrated in India) that included products like customized caricature t-shirts, mugs, photo collage frames, engraved beer mugs, and others. These personalized gifts were introduced to replace the regular gifts such as chocolates, flowers, cakes and assorted bakery products on festive occasions.
Personalized Gifts Market Competitive Landscape
Major Key Players are CafePress Inc., Card Factory, American Greetings Corporation, Cimpress, Things Remembere, Shutterfly, Inc., PersonalizationMall.com, Hallmark Licensing, LLC., Disney, Etsy, Inc., funkypigeon.com Limited, Scotts Ltd, Zazzle Inc., and others.
Reasons to Purchase this Personalized Gifts Market Research Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
- 3-month analyst supports, along with the Market Estimates sheet in excel
Customization of the Personalized Gifts Market Research Report
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1.1 Scope of Study
1.2 Study Deliverables
1.3 Study Assumptions
1.4 Research Phases
2. Personalized Gifts Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porter’s Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.4.5 Degree of Competition
3. Personalized Gifts Market Dynamics
4. Personalized Gifts Market Segmentation
4.1 Product Type
4.1.1 Photo Personalized Gifts
4.1.2 Non-Photo Personalized Gifts
4.2 Distribution Channel Type
4.2.1 Online Channel
4.2.2 Offline Channel
5. Personalized Gifts Market By Geography
5.1 North America Personalized Gifts Market Size (2018-2023)
5.1.1 US Personalized Gifts Market Size (2018-2023)
5.1.2 Canada Personalized Gifts Market Size (2018-2023)
5.1.3 Mexico Personalized Gifts Market Size (2018-2023)
5.1.4 Rest of North America Personalized Gifts Market Size (2018-2023)
5.2 Europe Personalized Gifts Market Size (2018-2023)
5.2.1 Spain Personalized Gifts Market Size (2018-2023)
5.2.2 UK Personalized Gifts Market Size (2018-2023)
5.2.3 Germany Personalized Gifts Market Size (2018-2023)
5.2.4 France Personalized Gifts Market Size (2018-2023)
5.2.5 Italy Personalized Gifts Market Size (2018-2023)
5.2.6 Russia Personalized Gifts Market Size (2018-2023)
5.2.7 Rest of Europe Personalized Gifts Market Size (2018-2023)
5.3 Asia-Pacific Personalized Gifts Market Size (2018-2023)
5.3.1 China Personalized Gifts Market Size (2018-2023)
5.3.2 Japan Personalized Gifts Market Size (2018-2023)
5.3.3 India Personalized Gifts Market Size (2018-2023)
5.3.4 Australia Personalized Gifts Market Size (2018-2023)
5.3.5 Rest of Asia-Pacific Personalized Gifts Market Size (2018-2023)
5.4 South America Personalized Gifts Market Size (2018-2023)
5.4.1 Brazil Personalized Gifts Market Size (2018-2023)
5.4.2 Argentina Personalized Gifts Market Size (2018-2023)
5.4.3 Rest of South America Personalized Gifts Market Size (2018-2023)
5.5 Middle East & South Africa Personalized Gifts Market Size (2018-2023)
5.5.1 South Africa Personalized Gifts Market Size (2018-2023)
5.5.2 Saudi Arabia Personalized Gifts Market Size (2018-2023)
5.5.3 Rest of Middle East & Africa Personalized Gifts Market Size (2018-2023)
6. Personalized Gifts Market Competitive Landscape
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players
7. Company Profiles
7.1 CafePress Inc.
7.2 Card Factory
7.3 American Greetings Corporation
7.5 Things Remembere
7.6 Shutterfly, Inc.
7.8 Hallmark Licensing, LLC.
7.10 Etsy, Inc.
7.11 funkypigeon.com Limited
7.12 Scotts Ltd
7.13 Zazzle Inc.