North America Rice Seed Treatment Market - Segmented by Application and Geography - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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The market for rice seed treatment in North America is expected to register a moderate CAGR. As of 2016, the United States was the largest market for seed treatment in North America, accounting for 89.4% and Mexico is expected to register the fastest CAGR. In order to provide some extra protection from infections, seeds are treated with chemicals and biological chemicals. Rice exports are expected to increase from the United States, Canada, and Mexico. The market for rice seed treatment in North America is expected to register moderate CAGR. Exports can be increased by increasing the quality of seed treatment products.

Limitations with Soil-based Applications Driving the Market

Soil and foliar applications of agrochemicals are important tools for the productive management of crops and have a significant commercial relevance worldwide. However, the limitations in using soil and foliar applications are increasing due to the impact of their use on the environment, as well as other aspects. It has been observed that the seeds and seedlings show high vulnerability to many soil-borne and foliar pests; these germinating seeds and young plants do not have sufficient food reserves to recover from such effects and survive in stressful conditions. Therefore, the alternative of seed treatment is increasingly being adopted.

Lack of Awareness Constrains the Market

Lack of general awareness of cost-effective, better environment-friendly and productivity increasing new rice seed treatment technologies are major restraints, especially in the markets of developing nations, leading to low adoption rates. While majority of the seeds in the United States undergo seed treatment, it is as low as 20% in the developing nations. Most of the farmers have not been using rice seed treatment due to the lack of knowledge about the advantages of treatment and high-costs involved in purchasing agro-chemicals. The situation of paucity of encouraging government policies, lack of clear knowledge regarding the benefits from rice seed treatment, and low access to the latest rice seed treatment technologies need to be addressed positively for successful expansion of the scope for seed treatment markets.


Major Players: Adama Agricultural Solutions Ltd, Advanced Biological Marketing Inc., BASF SE, and DowDuPont, among others.

Reasons to Purchase the Report

  • To have an understanding of the fastest-growing countries in the North America rice seed treatment market and their growth trends during the forecast period
  • The report outlines drivers, restraints, and trends that are currently affecting the market
  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis
  • The report covers in-detail insights about the competitors overview, company share analysis
  • Identify the latest developments, market shares, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in Excel)

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1. Introduction

                1.1 Market Definition

                1.2 Key Findings of the Study

2. Research Scope & Methodology

                2.1 Study Deliverables

                2.2 Study Assumptions

                2.3 Research Methodology

                2.4 Research Phases

3. Market Dynamics

                3.1 Drivers

                                3.1.1 Limitations with Soil-based Applications

                                3.1.2 Increasing Demand for Treated Seeds

                                3.1.3 Continuous Improvement in New Technologies

                3.2 Restraints

                                3.2.1 Lack of Awareness

                                3.2.2 Lack of Approved Products

                3.3 Porter's Five Forces Analysis

                                3.3.1 Bargaining Power of Suppliers

                                3.3.2 Bargaining Power of Buyers

                                3.3.3 Threat of New Entrants

                                3.3.4 Threat of Substitute Products and Services

                                3.3.5 Degree of Competition

4. Market Segmentation

                4.1 By Application

                                4.1.1 Chemical

                                4.1.2 Non-chemical

                4.2 By Geography

                                4.2.1 United States

                                4.2.2 Canada

                                4.2.3 Mexico

                                4.2.4 Rest of North America

5. Competitive Landscape

                5.1 Most Adopted Strategies

                5.2 Most Active Companies

                5.3 Market Share Analysis

6. Company Profiles*

                6.1 Adama Agricultural Solutions Ltd

                6.2 Advanced Biological Marketing Inc.

                6.3 BASF SE

                6.4 Bayer Cropscience AG

                6.5 DuPont

                6.6 Verdesian Life Sciences

                6.7 Novozymes A/S

                6.8 Nufarm Ltd

                *List not Exhaustive

7. Future of the Market

8. Appendix

9. Disclaimer

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