North America Smoothies Market - Major Trends, Growth and Opportunities (2018 - 2023)

PUBLISHED

DEC 2017

North America Smoothies Market - Major Trends, Growth and Opportunities (2018 - 2023)

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Market Insight

Smoothies are among the fastest-growing segments in the beverages market, currently. They constitute the top of the line premium product range in NCSD (Non-Carbonated Soft Drinks) division. Smoothies are usually prepared with juice, fresh fruit, as well as, other ingredients like yogurt, milk, almond milk, coconut milk, sherbet, etc. The smoothie market segment is flourishing in the developed, as well as, emerging markets. In recent years, fruit-based smoothies have gained a phenomenal popularity across North America, with the USA being the biggest market generating over USD 2 billion in a year and the smoothie production shot up by 120% from 2010- 2015 in North America. The smoothies market in North America is expected to grow at a CAGR of XX.XX % till 2023.

Drivers

The major driver of the market is the changing lifestyles of the population and adoption of a healthy way of living. Moreover, the consumption habits of people, nowadays, includes meal skipping and using other snack foods as substitutes. The carbohydrate intake, when smoothies made without sugar, is very less; thus, the reason most gym trainers recommend it to people wanting to lose weight. However, there are people who like smoothies simply because of their taste and not for their health benefits and prefer them over other soft drinks.A large number of the population in North America already knows and loves the product and an innovation will be appreciated.Hence, smoothies are perfect meal replacement food products, as they are healthier than other snack options, taste good and offer convenience and portability.

Restraints and Challenges

The major restraint for the smoothie market is the price that is very high, as compared to other soft drinks and juices, and most of the people find it difficult to buy from special smoothie outlets, juice bars or fast food joints. Hence, people prepare it at their homes and avoid buying from outside, which affects the market indirectly. Another reason for making smoothies at homes is that some smoothie outlets and juice bars use more sugar to make their smoothies taste good but are not healthy. Packaging is a major challenge for the smoothie market.

Opportunities

With more and more people following healthy lifestyles there are many opportunities in the smoothie market. Packaging is one area which has a lot of scope for improvement. Thus, companies with good packaging ideas can experience instant success in the market. Smoothies are not made by a single process and innovation in this sector would be highly appreciated.Moreover, the market is new as compared to other food and drinks’ market and a very few established players are present in the market. The peak of the sector is yet to be reached; hence, a new company can easily find its place in the market.

Reasons to Purchase the Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors that are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country-level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market shares of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3 month analyst support, along with the Market Estimates sheet (in Excel)

Customization of the Report

  • This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

 

1. Introduction

                1.1 Definition of the Market

                1.2 Research Approach and Methodology

                                1.2.1 Introduction

                                1.2.2 Research Design

                                1.2.3 Study Phases

                1.3 Scope of the Report

                1.4 Regional Analysis

                                1.4.1 PESTLE Analysis

                                1.4.2 Analysis of Ease of Doing Business

2.  Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

                2.4 Market Demand Analysis

                                2.4.1 Identification of Target Sub-segments (Demand Estimation)

                                2.4.2 Socio-Economic Segmentation of Potential Consumers

                                2.4.3 Spending Patterns

                2.5 Porter's Five Forces Analysis

                                2.5.1 Bargaining Power of Suppliers

                                2.5.2 Bargaining Power of Buyers

                                2.5.3 Threat of New Entrants

                                2.5.4 Threat of Substitute Products

                                2.5.5 Degree of Competition

3. Market Segmentation

                3.1 By Smoothie Type

                                3.1.1 Smoothies with health benefits

                                                3.1.1.1 Fresh Produce Based

                                                                3.1.1.1.1 Market Size ( USD Million)

                                                                3.1.1.1.2 Maket Overview

                                                                                3.1.1.1.2.1 Local Trends and Market Maturity

                                                                                3.1.1.1.2.2 Customer Awareness and Adoption

                                                                                3.1.1.1.2.3 Future Outlook

                                                                3.1.1.1.3 Import Value and Volume ( For selected Ingredients)

                                                                3.1.1.1.4 Export Value and Volume ( For selected Ingredients)

                                                3.1.1.2 Dairy Based

                                                                3.1.1.2.1 Market Size ( USD Million)

                                                                3.1.1.2.2 Maket Overview

                                                                                3.1.1.2.2.1 Local Trends and Market Maturity

                                                                                3.1.1.2.2.2 Customer Awareness and Adoption

                                                                                3.1.1.2.2.3 Future Outlook

                                                                3.1.1.2.3 Import Value and Volume ( For selected Ingredients)

                                                                3.1.1.2.4 Export Value and Volume ( For selected Ingredients)

                                3.1.2 Other Smoothie Types

                                                3.1.2.1 Market Size ( USD Million)

                                                3.1.2.2 Maket Overview

                                                                3.1.2.2.1 Local Trends and Market Maturity

                                                                3.1.2.2.2 Customer Awareness and Adoption

                                                                3.1.2.2.3 Future Outlook

                                                3.1.2.3 Import Value and Volume ( For selected Ingredients)

                                                3.1.2.4 Export Value and Volume ( For selected Ingredients)

                3.2 By Geography

                                3.2.1 USA

                                                3.2.1.1 Market Size ( USD Million)

                                                3.2.1.2 Maket Overview

                                                                3.2.1.2.1 Local Trends and Market Maturity

                                                                3.2.1.2.2 Customer Awareness and Adoption

                                                                3.2.1.2.3 Future Outlook

                                                3.2.1.3 Import Value and Volume ( For selected Ingredients)

                                                3.2.1.4 Export Value and Volume ( For selected Ingredients)

                                3.2.2 Canada

                                                3.2.2.1 Market Size ( USD Million)

                                                3.2.2.2 Maket Overview

                                                                3.2.2.2.1 Local Trends and Market Maturity

                                                                3.2.2.2.2 Customer Awareness and Adoption

                                                                3.2.2.2.3 Future Outlook

                                                3.2.2.3 Import Value and Volume ( For selected Ingredients)

                                                3.2.2.4 Export Value and Volume ( For selected Ingredients)

                                3.2.3 Mexico

                                                3.2.3.1 Market Size ( USD Million)

                                                3.2.3.2 Maket Overview

                                                                3.2.3.2.1 Local Trends and Market Maturity

                                                                3.2.3.2.2 Customer Awareness and Adoption

                                                                3.2.3.2.3 Future Outlook

                                                3.2.3.3 Import Value and Volume ( For selected Ingredients)

                                                3.2.3.4 Export Value and Volume ( For selected Ingredients)

                                3.2.4 Others

                                                3.2.4.1 Market Size ( USD Million)

                                                3.2.4.2 Maket Overview

                                                                3.2.4.2.1 Local Trends and Market Maturity

                                                                3.2.4.2.2 Customer Awareness and Adoption

                                                                3.2.4.2.3 Future Outlook

                                                3.2.4.3 Import Value and Volume ( For selected Ingredients)

                                                3.2.4.4 Export Value and Volume ( For selected Ingredients)

                3.3 By Retail Types

                                3.3.1 Restaurants

                                                3.3.1.1 Market Size ( USD million)

                                3.3.2 Smoothie Bars

                                                3.3.2.1 Market Size ( USD million)

                                3.3.3 Commercial Retail

                                                3.3.3.1 Market Size ( USD million)

                                3.3.4 Others ( Hypermarkets and Supermarkets )

                                                3.3.4.1 Market Size ( USD million)

4. Competition Analysis

                4.1 Local Supply Ecosystem

                4.2 Market Share of Major Stakeholders

                4.3 Strategies Adopted, Recent Events

5. Processing & Packaging Ecosystem

6. Pricing Strategy

7. Supply Chain Analysis

                7.1 Trade (Import-Export Analysis)

                7.2 Distribution Network & Retail Analysis

8.  Government Policies

                8.1 Criteria & Conditions

                                8.1.1 Sanitary & Phytosanitary Conditions

                                8.1.2 Packaging Requirements

                                8.1.3 Labelling Requirements

                                8.1.4 Import Regulations

                8.2 Ministries Involved

9. Sources

10. Disclaimer

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