North America cosmetics and toiletries chemicals market is expected to register a moderate growth during the forecasted period, 2018-2023. Accelerating demand for anti-aging and sun protection products, along with growing demand for mild and organic cosmetic and toiletries is driving the market, during the forecast period.
The demand for anti-aging products is increasing owing to the high proportion of old age people in the region, majorly in the United States. North America is one of the biggest markets for anti-aging and sun protection products. These anti-aging products not only work on reducing wrinkles, black spots, and fine lines, but also improve skin texture, collagen and help hydrate the skin. The demand for sun protection products is also rising due to increasing skin cancer problems and growing awareness towards the harmful effects of UV and environmental pollution. Consumers are actively adopting anti-aging, sun protection, and multi-utility skin care products in the region. This rising demand for anti-aging and sun-protection products is expected to drive the market for chemicals in cosmetics and toiletries during the forecast period.
Xylene owing to its characteristics, such as colorless, sweet smelling liquid or gas, easy in absorption, and distribution, etc. is used in industries, such as cosmetics, toiletries, pharmaceutical, etc. In addition with this, different types of xylene used in these industries are ammonium xylenesulfonate potassium xylenesulfonate, calcium xylenesulphonate, sodium xylenesulphonate, etc. It is used in products, such as shampoos, hair conditioners, soaps, detergents, bath products, cleansing agent in few cosmetics, face cream, body lotion, deodorant, hair spray, shower gel, etc. The sales of cosmetics and personal care products in the United States has reached USD 17.7 billion in 2017, a 6% increase over 2016. This increasing adoption of cosmetics and personal care products in the United States is projected to have a positive impact on the consumption of xylene during the forecast period.
The United States cosmetics and toiletries market is growing at moderately high rate in the region. The United States cosmetics and toiletries manufacturers/companies are known for being innovative in terms of product and packaging and high quality and technologically advanced products across the globe. Additionally, the distribution channel for products of cosmetics and toiletries in the country is very effective, which enhances its sales in the country. In addition to this, products are sold through mass outlets such as Walmart, Tesco, etc. and offer ample of shelf space to private label products, high-end luxury brands sell through their specific retail outlets etc. The sales of skincare products are booming in the United States and have reached around USD 5.6 billion in 2017 and are expected to further increase in the coming years. This, in turn, is projected to augment the market for cosmetics and toiletries chemicals during the forecast period.
Major Players: Akzo Nobel, Ashland Inc., BASF SE, and Clariant International Ltd., amongst others.
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