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North America Lane Warning Systems Market - Segmented by Function Type, Market Type, Vehicle type, and Geography - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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North America lane departure warning systems market is expected to register a CAGR of ~19% during the forecast period. With the consistent rise in the vehicle accidents resulting due to abrupt lane change, has been increasing concerns among, both, the consumers and government in the region. Thus, constant technological advancements in the automotive industry is constantly ensuing in adding new features to the automobiles to reduce road accidents and enhance safety of, both, passengers and drivers in both the vehicles. These safety concerns among the consumers induce the need to implement advanced driver assistant systems (ADAS), which, in turn, is driving the market for lane departure warning systems (LDWS). These systems work with sensors and cameras, which assist drivers while changing rows and aids in reducing unintended lane departures caused by distractions and drowsiness. The demand for the LDWS has been propelling by the high customer preference towards safety rather than vehicle cost.

INCREASE IN NUMBER OF ACCIDENTS

Crash data collected by the US National Highway Traffic Safety Administration (NHTSA) show that the distraction-related and drowsy-related deaths in 2016 are decreased by 2.2% and 3.5% from 2015, respectively, with the implementation of LDWS. These results proved the prominence of advanced driver assistant systems in reducing the fatalities and injuries on road. For instance, the results from a new study provided by Insurance Institute of Highway Safety (IIHS) indicate that lane departure warning lowers the rate of injury occurred by sideswipe and head-on crashes by 21%. This is the first evidence that lane departure warning system is working to prevent the crashes of passengers on the US roads.

                                             

The market study on North America lane departure warning systems is segmented into lane departure warning and lane keeping assist based on function type; OEM and aftermarket based on market type; and passenger and commercial based on vehicle type.

Key developments:

March, 2018: Bendix Commercial Vehicle Systems develops and supplies active safety technologies, which include lane keep assist for medium duty and heavy duty vehicles throughout North America to reduce the collisions within fleets. 

Key industry players: Bendix commercial vehicle systems LLC, Continental AG, Delphi Automotive, Wabco Vehicle control services are few players in the market.

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1. INTRODUCTION

                1.1 Scope of The Market

                1.2 Market Definition

                1.3 Executive Summary

2. RESEARCH METHODOLOGY

                2.1 Study Deliverables

                2.2 Study Assumptions

                2.3 Analysis Methodology

                2.4 Research Phases

3. MARKET INSIGHTS

                3.1 Current Market Scenario

                3.2 Industry Attractiveness - Porter's Five Forces Analysis

                                3.2.1 Bargaining Power of Suppliers

                                3.2.2 Bargaining Power of Consumers

                                3.2.3 Threat of New Entrants

                                3.2.4 Threat of Substitute Products and Services

                                3.2.5 Degree of Comeptition

                3.3 Technology Trends

                3.4 Safety Regulations

4. MARKET DYNAMICS

                4.1 Drivers

                                4.1.1 Increasing Demand for Safety Features

                                4.1.2 Stringent Government Regulations

                4.2 Restraints

                                4.2.1 ADAS malfunction

                4.3 Opportunities

                                4.3.1 Growth in Advanced Driver Assistance Systems

5. MARKET SEGMENTATION AND ANALYSIS (MARKET SIZE, GROWTH, AND FORECAST)

                5.1 By Function Type

                                5.1.1 Lane Departure Warning

                                5.1.2 Lane Keeping Assist

                5.2 By Market Type

                                5.2.1 OEM

                                5.2.2 Aftermarket

                5.3 By Vehicle Type

                                5.3.1 Passenger Cars

                                5.3.2 Commercial Vehicles

                                                5.3.2.1 Light Commercial Vehicles

                                                5.3.2.2 Heavy Commercial Vehicles

6. REGIONAL MARKET ANALYSIS (MARKET SIZE, GROWTH, AND FORECAST)

                6.1 United States

                6.2 Canada

                6.3 Mexico

                6.4 Rest of North America

7. FUTURE OF THE MARKET

8. COMPETITVE LANDSCAPE

                8.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

                8.2 Market Share Analysis**

                8.3 Strategies Adopted by Major Players

9. COMPANY PROFILES (OVERVIEW, FINANCIALS**, PRODUCTS & SERVICES, RECENT DEVELOPMENTS, AND ANALYST VIEW)

                9.1 Bendix Commercial Vehicle Systems LLC

                9.2 Continental AG

                9.3 Delphi Automotive

                9.4 WABCO Vehicle Control Services

                9.5 Fujitsu Laboratories Ltd

                9.6 Magna international

                9.7 Mobileye

                9.8 Infineon Technologies

                9.9 Robert Bosch GmbH

                9.10 ZF TRW

                9.11 Autoliv, Inc.

                9.12 Hyundai Mobis

                9.13 Toyota

                *List not Exhaustive

10. DISCLAIMER

**Subject to Availability on Public Domain

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