North America Cosmetics Products Market- By Products, Distribution Channels, Countries, and Vendors - Market Trends and Forecasts (2016 - 2021)

North America Cosmetics Products Market- By Products, Distribution Channels, Countries, and Vendors - Market Trends and Forecasts (2016 - 2021)

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The North American market for cosmetics was expected to be worth USD 83.70 billion in 2015 and is expected to grow at a CAGR of 4.52% over the forecast period, to reach USD 104.4 billion by 2021. North America represents one of the largest markets for color cosmetics and beauty products at 20.9% of the global market as of 2014, followed by a healthy growth rate in 2015. It is characterized by a relatively high purchasing power, inclination to spend on appearance, and a high rate of penetration, leading to a saturated market. While the market registered a decrease in revenues and sales after the 2008-2009 recession, sales have regained value. They are driven by an increased preference for vegan, organic and natural beauty products to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically a part of cosmetic products. In fact, the US represents the largest market for organic personal care items, a preference that has manifested into demand for organic cosmetics products. Other drivers include lasting power and new color palettes and increasing market share for ethnic (African, or Asian skin tone specific) products.

North America Cosmetics Products Market-Market Dynamics

The cosmetics industry remains more or less impervious to market ups and downs. Overall sales are indeed affected in the event of an economic downturn but one can count on sales of cosmetics to maintain a certain volume overall. This is because of the continuing and growing use of products by women, and increasingly by men across the world.

Drivers

Some of the factors driving the market are:

  • High disposable incomes
  • An inclination to spend on appearance
  • A large section of the North America’s teens growing older
  • A union of skin-benefiting and beautifying aspects in new makeup products through research into use of natural products
  • Continuing breakthrough research on products
  • Large swathes unpenetrated potential market regions

Restraints

There are, however, some factors restraining the market as well. These include:

  • Tighter purse strings in the wake of tough economic conditions in the US and Mexico
  • High level of competition
  • Lack of unpenetrated and potential markets within the developed regions
  • Insufficient research into the prevalent trend of organic products

Cosmetics can be subdivided by the areas of application. Cosmetics used on the face (and other parts of the body like foundation, glitter, etc.) include products like primer, foundation, concealer, face powder, bronzer/blusher, face contour creams, highlighter, and setting spray to help makeup stay put longer. Cosmetics used on the lips include lipsticks in matte or non-matte and other varieties, lipstains, colored lip balms, and lip glosses. Furthermore, the eye-area makeup items include kohl, eye liners, eyebrow pencils (and recently, fake eyebrows), fake eye lashes, mascara, and more. Another extension of cosmetics are nail colors. Aside from these products, there are ancillary industries for cosmetics supportive products like make up brushes, beauty blenders, etc. The most popular trend is the blending of multiple benefits into one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the colour correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits.

High disposable income in North America represents a high market share of luxury brands like Dior, Guerlain, Clarins, Clinique, Lancôme, Estee Lauder, Shiseido, etc. Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while e-commerce is emerging as a competitor to direct sales for all mass and premium brands. Direct sales for Avon continue to hold and grow market value. Customers are increasingly looking for value for money products that are natural and beneficial for the skin and provide benefits of high priced premium products at a lower than premium cost. This product class has been dubbed “masstige”. Moreover, a market for of vegan/halal products for Islamic consumers has been proliferating in North America, although at a smaller scale. Some important players in the mass/masstige makeup/cosmetics field include P&G, Beiersdorf, Unilever, MAC, Revlon, L’Oreal, Olay, Avon, etc. among others.

Some of the key players mentioned in the report are:

  • Avon Products, Inc.
  • Beiersdorf AG
  • L'Oreal Group
  • Procter & Gamble
  • The Estée Lauder Companies Inc.
  • Unilever

What the Report Offers

  • Market definition for North America’s cosmetics products market along with the identification of key drivers and restraints for the market
  • Market analysis for North America’s cosmetics market with region-specific assessments and competition analysis on a regional scale
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a regional scale
  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share
  • Identification and analysis of the macro and micro factors that affect North America’s cosmetics market
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

1. Introduction

                1.1 Study Deliverables

                1.2 Study Assumptions

2. Research Methodology

3. Executive Summary

4. Market Overview

                4.1 Introduction

                4.2 Industry Value Chain Analysis

                4.3 Industry Attractiveness - Porter's Five Forces Analysis

                                4.3.1 Bargaining Power of Suppliers

                                4.3.2 Bargaining Power of Consumers

                                4.3.3 Threat from new entrants

                                4.3.4 Threat from substitute Products

                                4.3.5 Competitive rivalry within the industry

                4.4 Industry Policies

5. Market Dynamics

                5.1 Drivers

                                5.1.1 Innovation in Packaging and Design

                                5.1.2 Aging population

                                5.1.3 Growth of E-Commerce

                                5.1.4 Increasing access to Middle-bottom segment of pyramid consumers

                5.2 Restraints

                                5.2.1 New medical technologies for beauty enhancements

                                5.2.2 Volatile Raw Material Prices

                5.3 Opportunities

                                5.3.1 Growth in Emerging markets

                                5.3.2 Growing Demand for Organic Products

6. North America Cosmetics Market Segmentation

                6.1 By Product Types

                                6.1.1 Hair care products

                                6.1.2 Skin care products

                                6.1.3 Oral care products

                                6.1.4 Make up & Color Cosmetics products

                                6.1.5 Fragrances & Deodorants

                                6.1.6 Soaps and shower gels

                                6.1.7 Sun care products

                                6.1.8 Others

                6.2 by Distribution Channel

                                6.2.1 Direct selling

                                6.2.2 Hypermarkets/ Retail Chains

                                6.2.3 E-Commerce

                                6.2.4 Specialty stores

                                6.2.5 Pharmacies

                                6.2.6 Salon

                                6.2.7 Others

                6.3 Segmented by Region

                                6.3.1 North America

                                                6.3.1.1 USA

                                                6.3.1.2 Canada

7. Vendor Market Share Analysis

8. Company Profiles

                8.1 L’Oréal Group

                8.2 Procter & Gamble

                8.3 Beiersdorf AG

                8.4 Avon Products, Inc.

                8.5 Unilever

                8.6 The Estée Lauder Companies Inc.

                8.7 Shiseido 

                8.8 Kao Corp.

                8.9 Revlon Inc.

                8.10 Mary Kay  

                8.11 Yves Rocher 

                8.12 Oriflame Cosmetics S.A

                8.13 Alticor 

9. Investment Analysis

                9.1 Recent Mergers & Acquisitions

                9.2 Strategic Alliances

                9.3 Investment Scenario

10. Future of North America Cosmetic Products Market

LIST OF TABLES

1: Global Cosmetic Market Revenue, 2014-2020 (USD Billion)

2: North America Cosmetic Market Revenue, by Products, Hair care, 2014-2020 (USD Billion)

3: North America Cosmetic Market Revenue, by Products, Skin care, 2014-2020 (USD Billion)

4: North America Cosmetic Market Revenue, by Products, Oral care, 2014-2020 (USD Billion)

5: North America Cosmetic Market Revenue, by Products, Colors, 2014-2020 (USD Billion)

6: North America Cosmetic Market Revenue, by Products, Fragrances, 2014-2020 (USD Billion)

7: North America Cosmetic Market Revenue, by Products, Soaps and Shower Gels, 2014-2020 (USD Billion)

8: North America Cosmetic Market Revenue, by Products, Sun care, 2014-2020 (USD Billion)

9: North America Cosmetic Market Revenue, by Products, Others, 2014-2020 (USD Billion)

10: North America Cosmetic Market Revenue, by Distribution Channel, Direct Selling, 2014-2020 (USD Billion)

11: North America Cosmetic Market Revenue, by Distribution Channel, Supermarkets, 2014-2020 (USD Billion)

12: North America Cosmetic Market Revenue, by Distribution Channel, Specialty Stores, 2014-2020 (USD Billion)

13: North America Cosmetic Market Revenue, by Distribution Channel, E-commerce, 2014-2020 (USD Billion)

14: North America Cosmetic Market Revenue, by by Distribution Channel, Departmental Stores, 2014-2020 (USD Billion)

15: North America Cosmetic Market Revenue, by by Distribution Channel, Pharmacies, 2014-2020 (USD Billion)

16: North America Cosmetic Market Revenue, by by Distribution Channel, Others, 2014-2020 (USD Billion)

17: North America Cosmetic Market Revenue, by Region, North America, 2014-2020 (USD Billion)

18: North America Cosmetic Market Revenue, by Country, United States, 2014-2020 (USD Billion)

19: North America Cosmetic Market Revenue, by Country, Canada, 2014-2020 (USD Billion)

20: North America Cosmetic Market Revenue, by Country, Others, 2014-2020 (USD Billion)

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