North America Automotive Market– Growth, Trends, and Forecast (2020 - 2025)

The North America Automotive Market is segmented by Vehicle Type (Motorcycles, Passenger Cars, and Commercial Vehicles) and by Geography

Market Snapshot

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Market Overview

The North America Automotive Market is expected to register a CAGR of 7.22%.

North America is one of the largest automotive manufacturing hubs in the world. The presence of leading automotive manufacturers, as well as component manufacturers is driving the market value. The economic growth of the region has posed a impact on the sale of passenger cars and commercial vehicles. In addition, over the past five years, the exports from the automotive sector was valued at USD 692 billion. The automotive sector alone contributes to 3% of the regions GDP.

The foreign automotive manufacturers are expected to become a part of the mainstream automotive industry in the United States, to increase their market share in the United States, especially in the SUV segment. This is because the demand for sedans dropped in the country, which resulted in lower sales, as the new administration is increasingly focusing on limiting imports particularly from Mexico and other parts of the world to reduce trade deficits.

The auto industry in the region is also facing intense competition from the manufacturing hubs in other parts of the world, such as China, Japan, South Korea, and India. Although, the tax bill tabled in the United States Congress with a provision to slash the corporate tax rate from 35% to 20% might push the auto industry to relocate their production facilities from different parts of the world to the United States.

Scope of the Report

The North American automotive industry outlook covers the growing demand for passenger cars and commercial vehicles in the country, Investments done by OEMs to establish their presence in North America, emission regulations, developments in the used-car market and market shares of both OEMs and OES. The scope of the report includes:

By Vehicle Type
Passenger Cars
Commercial Vehicles
North America
United States
Rest of North America

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Key Market Trends

Increasing Sales of Electric Vehicles

  • The increasing focus on reducing vehicular emissions has shifted the focus of the automotive industry toward electric vehicles, which is turning out to be a great opportunity for the automakers.
  • The United States witnessed a jump in sales by 81% in 2018 of Electric vehicles in recent times. In the United States, the electric vehicles sales have jumped from 199,826 in 2017 to 361,307 in 2018.
  • A significant incentive for purchasing an electric car could continue in 2019. The  USD 7,500 per vehicle tax credit that has boosted sales of EVs in the United States is drafted to be repealed in 2019, without any increment in the upper limit of the incentive.
  • However, the electric vehicle sales are expected to take a hit in the near future, as the draft new tax bill tabled in the US Congress might cut down the incentives given to electric vehicle post-purchase.
  • In addition, the charging infrastructure for electric vehicles is picking pace in the country, owing to the rising vehicle sales and technological advancements in wireless (induction) technology space.
  • Moreover, the opportunities are immense for the electric vehicle manufacturers in the region, as other large markets in the region are focused on reducing vehicular emissions, such as Mexico, Canada, and Brazil.

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Mexico has emerged as one of the largest auto manufacturing hubs, as automakers from the United States have established their production facilities there, owing to the many incentives offered by Mexico, such as low production costs and low tariffs.

Mexico’s auto industry is under threat, as the new US administration is particularly focused on reducing the trade deficit with the country. The US administration is renegotiating the North American Free Trade agreement with more requirements to reduce tariffs. These requirements are protectionist in nature and are expected to force the automakers to move back to the United States.

Although the country has Free Trade Agreements with more than 40 countries, including the European Union and Brazil, which are also large markets.

There are other challenges to running manufacturing operations in Mexico, which include high crime rates, government corruption, and an inefficient judicial system deter potential investors.

Although Mexico offers various advantages for the industry, such as low labor costs and low tariffs, the high crime rate in the country is a major hindrance for the growth of the market.

Competitive Landscape

Ford, General Motors, Fiat-Chrysler are some of the important players in the North America Automobile Industry. The auto industry of the United States was previously dominated by the big three, General Motors, Chrysler, and Ford, who are currently losing their market share to automakers from relatively new players, such as Tesla and other foreign automakers based in Japan, South Korea, and Europe.

The foreign automotive manufacturers are expected to become a part of the mainstream automotive industry in the United States, to increase their market share in the United States, especially in the SUV segment.

The Mexican automotive industry is dominated by FCA, Ford, Toyota, General Motors, Mazda, Honda, and VW Group. Tier 1, 2, and 3 companies have seen new opportunities in supplying components to these OEMs and simultaneously reduce overall costs.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Current Market Scenario

    2. 4.2 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 PESTLE Analysis

    6. 4.6 FDI in the Automotive Industry


    1. 5.1 By Vehicle Type

      1. 5.1.1 Passenger Cars

      2. 5.1.2 Commercial Vehicles

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Vendor Market Share

    2. 6.2 Mergers & Acquisitions

    3. 6.3 Company Profiles

      1. 6.3.1 BMW AG

      2. 6.3.2 Daimler AG

      3. 6.3.3 Tesla, Inc.

      4. 6.3.4 Fiat Chrysler Automobiles N.V.

      5. 6.3.5 Ford Motor Company

      6. 6.3.6 General Motors Company

      7. 6.3.7 Honda Motor Company, Ltd.

      8. 6.3.8 Hyundai Motor Company

      9. 6.3.9 Nissan Motor Co., Ltd.

      10. 6.3.10 Groupe Renault

      11. 6.3.11 Toyota Motor Corporation

      12. 6.3.12 Volkswagen AG

  7. *List Not Exhaustive

** Subject to Availability

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