Market Trends of New Zealand Freight And Logistics Industry
Increase in cross-border trade driving the market
In 2022, goods with a value of around 45.65 billion U.S. dollars were exported from New Zealand.
New Zealand’s biggest export products by value in 2022 were concentrated and sweetened milk or cream, butter, sheep or goat meat, frozen beef, and rough wood. In aggregate, those major exports accounted for about four-fifths (39.8%) of overall export sales from New Zealand.
The latest available country-specific data shows that importers bought 75.9% of products exported from New Zealand in mainland China (28.8% of the global total), Australia (11.2%), the United States of America (10.9%), Japan (6%), South Korea (3.7%), Indonesia (3%), Taiwan (2.4%), Singapore (2.3%), the United Kingdom (2%), Thailand (2%), Malaysia (also 2%), and the Netherlands (1.5%).
From a continental perspective, 60.4% of New Zealand’s exports by value were delivered to Asian countries, while 13.0% were sold to fellow Oceanian trade partners led by Australian importers. New Zealand shipped another 12.9% worth of goods to North America.
Smaller percentages went to Europe (9.1%), Africa (3.1%), and Latin America (1.5%), excluding Mexico but including the Caribbean.
E-commerce Growth in New Zealand is Driving the Logistics Sector
New Zealand's eCommerce sector is projected to bring in USD 5.33 billion in revenue in 2023, which translates to an average revenue per user (ARPU) of nearly USD 1,000. New Zealand also has a per capita income of USD 48,249 - one of the highest in the world.
New Zealand's eCommerce revenue is expected to reach USD 8.32 billion by 2027.
Even though other countries in the APAC region, such as Singapore (36%), Indonesia (34%), and the Philippines (25.9%), are projected to grow faster, the country's eCommerce sales trends are well ahead of the global average and show no signs of slowing down.3
Additionally, there is still plenty of room for growth since the online user penetration in the country is still relatively low at 61.8%.4 A big chunk of those missing out are from the older demographics.
The best-selling products in New Zealand eCommerce come from four main categories – food/groceries and liquor (25%), department/variety and miscellaneous (23%), clothing and footwear (21%), and appliances/electronics (16%).
