Morocco Lubricants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The market is segmented by Product Type (Engine Oil, Hydraulic Fluid, General Industrial Oil, Transmission and Gear Oil, Grease, and Other Product Types) and End-user Industry (Power Generation, Automotive and Transportation, Heavy Equipment, Food and Beverage, and Other End-user Industries). The report offers market size and forecasts for lubricants in terms of volume (million liters) for all the above segments.

Market Snapshot

Market Summary- Morcco Lubricants
Study Period: 2016 - 2026
Base Year: 2021
CAGR: <5 %

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Market Overview

The Moroccan lubricants market is valued at around 115 million liters in 2020 and is expected to register a CAGR of around 5% during the forecast period. 

COVID-19 impact has negatively affected the demand for lubricants in the country, due to the lockdown and production halts. Also, the automotive sector has been facing issues in the form of the supply of semiconductors. Furthermore, the Director of the Audi brand in Morocco confirmed the existence of a supply shortage. Since Audi plants are suffering serious production interruptions due to a shortage of chips, according to some experts in the Morocco automotive industry, the problem is expected to worsen for a brief time. Normalcy is not likely to return until the second part of 2022, or possibly early 2023.  

  • In the short term, the major factor driving the growth of the market studied is the increasing motor vehicle population in the country.
  • Stable economic performance, growth in foreign investments, growth in the food and beverage sector, growth in construction, and the increasing demand from wind energy sector are expected to act as opportunities for the lubricants market.
  • The engine oil segment dominated the market and is expected to continue its dominance during the forecast period.

Scope of the Report

The Morocco lubricants market is segmented by product type and end-user industry. By product type, the market is segmented into Engine Oil, Hydraulic Fluid, General Industrial Oil, Transmission and Gear Oil, Grease, and Other Product Types. By end-user industry, the market is segmented into Power Generation, Automotive and Transportation, Heavy Equipment, Food and Beverage, and Other End-user Industries. For each segment, the market sizing and forecasts have been done on the basis of volume (million liters).

Product Type
Engine Oil
Hydraulic Fluid
General Industrial Oil
Transmission and Gear Oil
Other Product Types
End-user Industry
Power Generation
Automotive and Transportation
Heavy Equipment
Food and Beverage
Other End-user Industries

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Key Market Trends

Automotive and Other Transportation Segment to Drive the Market

  • Automotive and other transportation media, which includes aerospace, marine, and railway, is the largest end-user industry for lubricants in Morocco.
  • In the Automotive sector, passenger vehicles account for the highest share of lubricant consumption, followed by commercial vehicles and motorcycles, respectively. Engine oils, transmission and gear oils, hydraulic fluids, and greases are the widely used lubricants in the automotive industry, with engine oils accounting for the major share.
  • In the passenger vehicle sector, engine designs have been continually improving to enhance performance, increase efficiency, and meet the environmental emission regulations. As a result, the necessity for low-viscosity lubricants, which are compatible with modern compact size engines, is growing.
  • Though the electric car population in Morocco accounts for less than 2% of the total car population currently, it is expected to witness significant growth in the coming years. This, in turn, is likely to majorly restrict the demand for engine oils in this sector.
  • Commercial vehicles, which include medium-duty trucks, heavy-duty trucks, buses, and motorcycles use relatively higher viscosity grade lubricants compared to the passenger vehicle sector.
  • The automotive industry is one of the pillars of the country’s economy. Several international companies, such as Tangier and kenitra, are investing in the industrial zones. Furthermore, Morocco unseated South Africa in 2019 from the top of the podium of African car producers.
  • PSA and Renault-Nissan are the major automobile manufacturers in the country. The country, which manufactures one car every 90 seconds, aims to produce 1,000,000 cars per year by 2023.
  • Sales of vehicles in the country decreased from 242,132 units in 2019 to 207,012 units in 2020, registering a dip of 14.5%. Similarly, automotive production decreased from 394,652 units in 2019 to 248430 units in 2020.
  • Owing to all the aforementioned factors, the market for lubricants in the country is projected to grow at a significant pace during the forecast period.
Morocco Lubricants Market - End-user Share

Greases Segment to Witness Lucrative Growth Rate

  • Grease is a mixture of a fluid lubricant (usually petroleum oil) and a thickener (soap) dispersed in oil. Owing to its water-resistant property, grease is used in various applications, and it is important for smooth machine functioning.
  • The base oil or lubricant (petroleum oil) can be changed later with the use of pre-used lubricant. The ability to maintain contact with the moving surface and lubricate it without leaking under gravity and centrifugal action or even being squeezed out under pressure is the primary feature of grease.
  • Grease seals out contaminants easily suspends solid additives and reduces noise, and it is suitable for intermittent operations. Greased machinery consumes less power and significantly helps reduce wear and tear.
  • Increasing R&D activities, focusing on the application of advanced greases in various end-user industries, are expected to drive the demand for grease additives over the next few years.
  • Grease is used to protect various equipment from extreme pressure, corrosion of bearings, water absorption, and wash out in the steel and paper industries. Industrial grease is an incumbent part of machine maintenance operations worldwide.
  • Automotive greases are used to lubricate the chassis, suspension, and steering. Additionally, automotive greases can be classified based on their GC and LB ratings. GC rating can be employed for the lubrication of axle and wheel, whereas LB can be used for the lubrication of different types of joints, including U-joints and ball joints, tie-rod ends, and control arm-shafts.
  • The COVID-19 outbreak has restrained the growth of grease consumption in both automotive and industrial segments during 2020. However, with the country’s economy slowly recovering from the pandemic, the usage of grease in its end-user industries is also likely to grow during the forecast period.
Morocco Lubricants Market - Segmentation Trends

Competitive Landscape

The market studied is highly consolidated among the top six players. The top companies have been utilizing competitive strategies and investments to retain and expand their shares. The top five players, namely Vivo Energy (Shell), Afriquia, TotalEnergies, Petromin, and OLA Energy, accounted for almost 83% of the market studied.

Recent Developments

  • In October 2021, With a 200-million-euro investment, OLA Energy continues to extend its pan-African network. Since 2017, the OLA Energy Group has added 80 additional service stations to its pan-African network, including stations in Gabon, Morocco, Kenya, Reunion, and Egypt.
  • In July 2021, Wolf Oil Corporation strengthen the partnership with General Motors and Deltrian Lubricants. The company uses Deltrian Lubricants as a distributor to General motors for after-market services.
  • In June 2021, Chevron Marine Lubricants plans to expand its position in African ports by expanding its blending, distribution, and marketing operations beyond Morocco to markets in Sub-Saharan Africa.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increasing Motor Vehicle Population of Morocco

      2. 4.1.2 Lower Labor Costs, and Government Policy have Helped Attract European Companies

    2. 4.2 Restraints

      1. 4.2.1 Semiconductor Crisis Impacts Morocco, Drop in New Car Sales

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Product Type

      1. 5.1.1 Engine Oil

      2. 5.1.2 Hydraulic Fluid

      3. 5.1.3 General Industrial Oil

      4. 5.1.4 Transmission and Gear Oil

      5. 5.1.5 Grease

      6. 5.1.6 Other Product Types

    2. 5.2 End-user Industry

      1. 5.2.1 Power Generation

      2. 5.2.2 Automotive and Transportation

      3. 5.2.3 Heavy Equipment

      4. 5.2.4 Food and Beverage

      5. 5.2.5 Other End-user Industries


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 TotalEnergies

      2. 6.4.2 Royal Dutch Shell (Vivo Energy)

      3. 6.4.3 Afriquia Lubrifiants

      4. 6.4.4 HOLSATEK Group (Petrom)

      5. 6.4.5 Winxo

      6. 6.4.6 Petromin

      7. 6.4.7 Petroleum Africa (FUCHS)

      8. 6.4.8 Motul (FORMAG)

      9. 6.4.9 OLA Energy

      10. 6.4.10 Ziz Lubricants

      11. 6.4.11 LUKOIL Luricants Africa S.A.R.L

      12. 6.4.12 Wolf Oil Corporation

    5. *List Not Exhaustive

    1. 7.1 Opportunity in the Growing Wind Energy Sector

**Subject to Availability

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Frequently Asked Questions

The Morocco Lubricants Market market is studied from 2016 - 2026.

The Morocco Lubricants Market is growing at a CAGR of <5% over the next 5 years.

Afriquia, Petromin, OLA Energy, TotalEnergies, Royal Dutch Shell (Vivo Energy) are the major companies operating in Morocco Lubricants Market.

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