Mobile Gaming Market Share

Market Share of Mobile Gaming Industry

The Mobile Gaming Market is highly fragmented, with the presence of major players like Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., and GungHo Online Entertainment Inc. (SoftBank Group). Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• November 2022 - Nintendo would strengthen digitalization by collaborating with the Super Mario Run creator. Nintendo announced a joint venture with mobile provider DeNA to develop a new business named Nintendo Systems Co. Ltd, which will open in April 2023.
• September 2022 - Zynga Inc., a wholly-owned label of Take-Two Interactive Software Inc. and a global pioneer in interactive entertainment, announced the completion of its purchase of Storemaven, a global leader in mobile growth and App Store Optimisation (ASO) solutions. The Storemaven team would combine its breakthrough mobile technology with Zynga's large global portfolio and Chartboost's advertising platform, expanding Zynga's current operations in Israel.

Mobile Gaming Market Leaders

1. Tencent Holdings Limited

2. Nintendo Co. Ltd

3. Activision Blizzard Inc.

4. Zynga Inc.

5. GungHo Online Entertainment Inc. ( SoftBank Group)

*Disclaimer: Major Players sorted in no particular order