Middle East and Africa E-commerce Market Share

Statistics for the 2023 & 2024 Middle East and Africa E-commerce market share, created by Mordor Intelligence™ Industry Reports. Middle East and Africa E-commerce share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Market Share of Middle East and Africa E-commerce Industry

Many competitors are present in the Middle-East and Africa e-commerce business, leading to high competition. In the e-commerce business, many local and worldwide firms have expanded, resulting in fierce competition. Some key players are Amazon.com Inc., Alibaba Group Holding Limited, Walmart Inc., Airbnb Inc., and Shopify Inc., among others. Product launches, high expense on research and development, partnerships and acquisitions, etc., are the prime growth strategies these companies adopt to sustain the intense competition.

May 2022 - The Africa Alliance for E-Commerce (AAEC) has renewed its partnership with the West African Economic and Monetary Union (WAEMU) through additional 10 million CFA Francs this year to support the joint project between WAEMU-AAEC-AfDB. The support will improve the performance of the Africa e-Trade Hub platform to cater for the exchange of electronic certificates of origin, consolidate ongoing initiatives, and further support Member States.

May 2022 - The South Africa Chinese Culture and International Exchange Center has launched a program combining Chinese and e-commerce education, the first time the two countries have carried out an e-commerce training program together.

MEA E-Commerce Market Leaders

  1. Amazon.com Inc.

  2. Alibaba Group Holding Limited

  3. Shopify Inc.

  4. Costco Wholesale Corporation

  5. Best Buy Co. Inc.

*Disclaimer: Major Players sorted in no particular order

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Middle East and Africa E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)