Middle East and Africa Baby Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle-East and Africa baby food market is segmented by Type (Milk Formula, Dried Baby Food, Prepared Baby Food, and Others), Distribution Channel (Hypermarket/Supermarket, Drugstores/Pharmacies, Convenience Stores, and Others), and Geography (United Arab Emirates, South Africa, and the Rest of Middle-East and Africa). The report offers the market size and forecasts for the baby food market in value (USD million) for all the above segments.

Market Snapshot

Middle East And Africa Baby Food Market Overview
Study Period: 2016 -2027
Base Year: 2021
CAGR: 6.48 %

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Market Overview

The Middle-East and African baby food market are expected to witness a CAGR of 6.48%, during the forecast period (2022-2027).

The outbreak of the COVID-19 pandemic affected the market growth of baby food in Middle-East and Africa. The lockdowns and isolations imposed by governments resulted in the shutdown of manufacturing units in the Middle East and Africa, resulting in the decline of the baby food market. The supply chain sector of the baby food market got affected, but with that the rising awareness about infant health and wellness, the market grew and saw an incline in the sale of baby food products.

The demand for baby food in the Middle East and Africa has witnessed significant growth over the years, as the parents become increasingly aware of the significance of baby food in the nutritional necessity of their child's health. Saudi Arabia has a rapidly developing retail sector, and the market for baby food has grown steadily. The demand for baby food in Saudi Arabia has further potential for growth given the increased exposure to Western lifestyles and the underlying strength of the economy.

Scope of the Report

The Middle-East and African baby food market is segmented by type, distribution channel, and region. The baby food market, by type, is segmented as milk formula, dried baby food, and prepared baby food, among others. By distribution channels, the market is segmented into hypermarkets/supermarkets, convenience stores, drug/pharmacies, and others. The study provides an analysis of the Middle East and Africa baby food market in the emerging and established markets across the region, including the United Arab Emirates, South Africa, and the Rest of Middle-East and Africa. The report offers the market size and forecasts for the baby food market in value (USD million) for all the above segments.

By Type
Milk Formula
Dried Baby Food
Prepared Baby Food
Others
By Distribution Channel
Hypermarket/Supermarket
Drugstores/Pharmacies
Convenience Stores
Others
Geography
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Increasing Infant Population Driving the Baby Food Market in the Region

The increasing population in the region mainly drives the Middle East and Africa infant/baby food market. South Africa and UAE are among the major economies in the Middle East and Africa. Growing disposable income in African countries has led to a rising in the affordability of baby food products, which has resulted in improved quality food from the infant stage. Growth in the Middle East and Africa's baby food/formula market is also being driven by the increasing number of migrants settling in UAE, Saudi Arabia, South Africa, Tanzania, and others for employment purposes. Therefore, the number of women working outside the home, both in the high and low-income areas, has also risen. Since working mothers return to their jobs shortly after giving birth, prepared baby foods and formulas, which can be instantly provided to the children, are proving to be an appealing alternative for working mothers to feed their children with nutritious options.

Middle East and Africa Baby food market 1

Saudi Arabia Holding a major share in the market

The rising consciousness for quality products is one of the major factors driving the growth of the baby care products market in Saudi Arabia. The ministry of health of Saudi Arabia is one of the efficient government organizations which ensures food and product quality at specific intervals of time. The strict laws and government policies of the Saudi Arabia government in ensuring quality products and services, specifically in baby care and food, are boosting the market of baby care products in Saudi Arabia. The rising consciousness for quality baby products in consumers is boosting the market growth of baby care products in global country markets like Saudi Arabia.

The high support offered by the Saudi Arabia government is making Saudi Arabia a market for quality products. Baby care products are items that have to showcase more quality and hygiene. The food policies of the Saudi government in the field of food and health sector and baby care are boosting the market of baby care products in Saudi Arabia.

Middle East and Africa Baby food market 2

Competitive Landscape

The Middle-East and Africa baby food market is competitive. Companies are focusing on developing new marketing strategies and introducing products based on value-added ingredients to compete in the market. Some of the major companies in the Middle East and Africa Food Market are Nestle S.A., Abbott, The Baby Food Company, Saipro Biotech Pvt. Ltd., Orchard Baby Food, Bumbles Baby Food, Tiger Brands, Baby Tastes, and Danon, among others.

Recent Development

  • In March 2022, Le Lionceau, a Dakar-based company that specialized in the production and marketing of smooth purée for children from 6 months to 36 months, launched its products in Senegal. The company claims that its products are of high nutritional quality and made from locally produced fruits, vegetables, cereals, and ingredients.
  • In May 2020, India-based children's organic food company Mimmo Organics expanded its operations in the Middle East with the launch of its baby food products.
  • In February 2020, Arla Foods, a leading international dairy company, introduced its new range of Arla Baby&Me Organic supplements to the Kingdom of Saudi Arabia and the United Arab Emirates following increased demand for related products in the Middle East with a launch event at Park Hyatt Jeddah – L'azurde Ballroom held recently.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Milk Formula

      2. 5.1.2 Dried Baby Food

      3. 5.1.3 Prepared Baby Food

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Drugstores/Pharmacies

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 Saudi Arabia

      2. 5.3.2 South Africa

      3. 5.3.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle S.A.

      2. 6.4.2 Abbott

      3. 6.4.3 The Baby Food Company

      4. 6.4.4 Saipro Biotech Pvt. Ltd.

      5. 6.4.5 Orchard Baby Food

      6. 6.4.6 Bumbles Baby Food

      7. 6.4.7 Tiger Brands

      8. 6.4.8 Danon

      9. 6.4.9 Almaria co ltd

      10. 6.4.10 Labroratories ordesa

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID 19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Middle East and Africa Baby Food Market market is studied from 2016 - 2027.

The Middle East and Africa Baby Food Market is growing at a CAGR of 6.48% over the next 5 years.

Nestle S.A, Abbott, The Baby Food Company, Orchard Baby Food, Bumbles Baby Food are the major companies operating in Middle East and Africa Baby Food Market.

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