Mexico E-commerce Market - Growth, Trends, COVID-19 Impact, and Forecast (2022-2027)

The Mexico E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

Market Snapshot

Mexico E-commerce Market Size
Study Period: 2020-2027
Base Year: 2021
CAGR: 16.8 %

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Market Overview

The Mexico e-commerce market is expected to register a CAGR of 16.8% during the period 2022-2027. The Latin American e-commerce market has recorded robust growth over the last few years, offering exciting opportunities for online retailers across various sectors. Mexicoance is one of Latin America's major consumer markets and is also an important e-commerce market.

  • In Mexico, social media is widely used. The most popular social media platform is Facebook, which WhatsApp and Instagram follow. When it comes to making purchases, Mexican shoppers are heavily influenced by social media. By 2025, Conversational Commerce, or C-commerce (sales via Facebook or WhatsApp), is predicted to account for 40% of all e-commerce sales in Mexico.
  • The Mexican eCommerce market grew by 18 percent in 2021, contributing to a global growth rate of 29%: E-commerce sales are continuing to rise. New markets are forming, and established markets have the potential to grow even more. Over the next few years, global growth will continue.
  • Debit cards and personal credit cards are the most popular payment methods. On the other hand, many online businesses provide payment options such as cash purchases at convenience stores.
  • According to the Mexican Online Sales Association, cybersecurity threats are barriers to expanding eCommerce usage, with 80 percent of eCommerce users concerned about electronic fraud and 74 percent hesitant to provide financial information online.
  • In Mexico, the COVID-19 pandemic has accelerated the adoption of e-commerce. The Mexican Online Sales Association estimates that the domestic e-commerce business will be worth USD 15.8 billion in 2020, up 81% from 2019. In 2020, Mexico had 50.7 million e-commerce users, up 9% from 2019.

Scope of the Report

E-commerce is the purchasing and selling of products and services over the Internet. It is conducted over computers, mobiles, tablets, and other smart devices. There are primarily two types of e-commerce, including Business-to-Consumer (B2C) and Business-to-Business (B2B).

The Mexico E-commerce Market is segmented into B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-Commerce.

By B2C ecommerce
Market size (GMV) for the period of 2017-2027
Market Segmentation - by Application
Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B ecommerce
Market size for the period of 2017-2027

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Key Market Trends

Adoption of online mode of purchasing

  • In Mexico, online marketplaces such as and are popular. With 128 million monthly views, Mercado Libre was the most popular e-commerce site in 2020, followed by Amazon with 64 million monthly visits.
  • Furthermore, several brick-and-mortar retailers have had great success growing their e-commerce sales. Walmart Mexico's internet sales increased by 13% in 2020, whereas Liverpool's online sales soared by 26%.
  • Amazon announced a USD 100 million investment in 2020 to establish two new distribution centers and 12 delivery stations in Mexico as a result of e-commerce expansion. Mexico's market expansion is likely to continue in the coming years. Product sales in Mexico have increased, particularly in categories such as hardware, cosmetics, and video games.
  • Another sign of market saturation is Mexico's 36 percent online penetration, which means that in 2021, 36 percent of the Mexican population will have purchased at least one product online.
  • International companies seek to increase their global footprint and stake a claim in the expanding Mexican e-commerce industry, increasingly targeting Mexico. Alibaba, the Chinese e-commerce powerhouse, is one such example. It is investing in the creation of 'digital communities' in each of Mexico's 32 states in order to increase online spending.
Mexico E-commerce Market

Growing B2C E-commerce segment

  • In 2020, food delivery led to online purchases, followed by fashion and beauty items. Online pharmacy and supermarket purchases increased by 41 and 40 percent, respectively. Debit and personal credit cards continue to be the preferred payment methods.
  • However, many online retailers offer payment alternatives such as cash payments at convenience stores. According to the Mexican Online Sales Association, impediments to increased e-commerce usage include cybersecurity risks, with 80 percent of e-commerce users noting concerns over electronic fraud and 74% lacking confidence in providing banking information online.
  • An estimated 98% of online purchases are conducted through Smartphones, with two out of 10 buyers making purchases on SmartTVs. Products sold online are covered by Mexico’s Federal Copyright and Industrial Property Law.
  • Online marketplaces such as Mercado Libre and Amazon Mexico are widely used in Mexico. Mercado Libre was the most visited e-commerce site in 2020, with 128 million visits per month, followed by Amazon, with 64 million visits per month. Additionally, some brick-and-mortar retailers have been very successful in expanding eCommerce sales.
  • In 2020, Walmart Mexico’s online sales increased by 13%, and Liverpool’s online sales grew by 26%. Due to e-commerce growth in Mexico, in 2020, Amazon announced a USD 100 million investment to open two new distribution centers and 12 delivery stations.
Mexico E-commerce Market

Competitive Landscape

Mexico's e-commerce market is highly fragmented in nature. Key major players include Amazon, Shein, Walmart, MercadoLibre, and Zegna. These major players account for a considerable percentage of online sales in the region and actively participate in partnerships and product innovations to gain more market share.

  • July 2021 - Sam's club has announced a new feature allowing Mexico-based consumers to pay for mobile purchases. This feature can be accessed through Sam's Club application for iOS and Android. Shoppers use their smartphone cameras to capture product barcodes, showing the product's price information. Afterward, they click on the payment option to make the purchase, and the app displays a code presented to a staff member at the exit.
  • December 2021 - Walmart de México y Centroamérica inaugurated a new Distribution Center (Cedis) located in Mexicali, Baja California. With an investment of 986 million pesos, the new Cedis will be able to process the entry and exit of nearly 5 million boxes per month to supply Bodega Aurrera (24), Mi Bodega Aurrera (10), and Walmart Supercenter stores. (15), and thus meet omnichannel purchase orders in the states of Baja California and Sonora.

Recent Development

  • April 2022 - Amazon Web Services, Inc. (AWS) announced the general availability of Amazon Aurora Serverless v2, the next generation of Amazon Aurora Serverless that automatically scales to hundreds of thousands of e-commerce transactions in a fraction of a second to support even the most demanding applications.
  • January 2022 - Walmart de México y Centroamérica, through its Board of Directors, announced that it is considering strategic alternatives regarding its operations in El Salvador, Honduras, and Nicaragua, focusing efforts and capital on its main businesses and geographies. These alternatives could include but are not limited to possible joint ventures, partnerships or strategic alliances, a sale, or other transactions.

Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Key market trends and share of e-commerce of total Retail sector

    4. 4.4 Impact of COVID-19 on the e-commerce sales


    1. 5.1 Market Drivers

      1. 5.1.1 Adoption of online mode of purchasing

    2. 5.2 Market Challenges

      1. 5.2.1 Rise in Cybercrime

    3. 5.3 Analysis of key demographic trends and patterns related to ecommerce industry in Mexico (Coverage to include Population, Internet Penetration, ecommerce Penetration, Age & Income etc.)

    4. 5.4 Analysis of the key modes of transaction in the ecommerce industry in Mexico (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)

    5. 5.5 Analysis of cross-border ecommerce industry in Mexico (Current market value of cross-border & key trends)

    6. 5.6 Current positioning of country Mexico in the ecommerce industry in Latin America region

  6. 6. Market Segmentation

    1. 6.1 By B2C ecommerce

      1. 6.1.1 Market size (GMV) for the period of 2017-2027

      2. 6.1.2 Market Segmentation - by Application

        1. Beauty & Personal Care

        2. Consumer Electronics

        3. Fashion & Apparel

        4. Food & Beverage

        5. Furniture & Home

        6. Others (Toys, DIY, Media, etc.)

    2. 6.2 By B2B ecommerce

      1. 6.2.1 Market size for the period of 2017-2027

  7. 7. Competitive Landscape

    1. 7.1 Company Profiles

      1. 7.1.1 Amazon

      2. 7.1.2 Walmart

      3. 7.1.3 Shein

      4. 7.1.4 Zegna

      5. 7.1.5 Coppel

      6. 7.1.6 Liverpool

      7. 7.1.7 Costco

      8. 7.1.8 Sam's club

      9. 7.1.9 El Palacio de Hierro

      10. 7.1.10 Grainger

    2. *List Not Exhaustive
  8. 8. Investment Analysis

  9. 9. Future Outlook of the Market

**Subject to Availability

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Frequently Asked Questions

The Mexico E-commerce Market market is studied from 2020 - 2027.

The Mexico E-commerce Market is growing at a CAGR of 16.8% over the next 5 years.

Amazon, Walmart, Shein, Coppel, Costco are the major companies operating in Mexico E-commerce Market.

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