Market Share of Media & Entertainment Industry
The media & entertainment market landscape is highly competitive and consists of prominent players leading across the industry. Regarding market share, some of the major players currently dominate the market. However, with the advancement in emerging network technology (5G) across OTT services, new players are increasing their market presence, expanding their business footprint across emerging economies.
In July 2023, Axel Springer SE announced their acquisition of Bayard Advertising. This strategic acquisition combines Appcast's award-winning programmatic technology with Bayard's full-service recruitment marketing capabilities, significantly expanding Appcast's offerings to optimize companies' entire recruitment marketing processes. With the addition of Bayard, The Stepstone Group reinforces its position in the world's largest recruiting market.
In October 2022, Eros International PLC announced a collaboration with the ('MISA') to develop regional investment opportunities and projects. ErosMedia is committed and determined to create and produce content, enabling specialized knowledge transfer and mounting feature films and episodic web series - a whole spectrum content ecosystem enabled for web 3.0. in the region.
Media and Entertainment Market Leaders
DreamWorks Animation SKG
Warner Media LLC
Walt Disney Company
News Corporation
Discovery Communications Inc.
*Disclaimer: Major Players sorted in no particular order
