Market Entry -Video Game Industry in Taiwan: Analysis of Growth, Trends and Progress (2015-2020)
Market Entry -Video Game Industry in Taiwan: Analysis of Growth, Trends and Progress (2015-2020)

PUBLISHED

DEC 2017

Market Entry -Video Game Industry in Taiwan: Analysis of Growth, Trends and Progress (2015-2020)

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Video game market is related to development, marketing and sales of video games. Video games have various variants like Computer or Laptop video games, Mobile video games, Video game booths and Portable PlayStation (PSP) Video Games. Major advancement in the video game industry took place with the development of high resolution display, faster processors, better memories and storage devices, sound cards, 3D graphics accelerators and better graphics card. The average game player age is 30 years and video games are particularly popular in young age countries like Taiwan, South Korea, United States and Taiwan. Growing disposable income allows people to buy PSPs, High performance mobiles and laptops which are leading to growth of user base of video games. Further, the market is segmented in casual games, puzzle, board and card games, action and strategy based games, sports games and others. Major players in this industry include Origin Systems, Sierra Entertainment, Capcom and Electronic Art.

Each country envisages and aspires a greater economic dynamism and prosperity and wants to be a creditor nation than being a debtor nation. But that is not easy to achieve. It depends on respective government’s public policy, political and sovereign power and the overall laws of the country.

Lasting prosperity is a result of a persistent commitment to low tax rates, a stable currency, limited government, strong private property rights, openness to global trade and financial flows, and sensible regulation.

Mordor Intelligence has the world’s most inclusive research on the Video Games market.  We monitor and analyze industry trends around the world, including in-depth analysis on market entry, market share and market size – from qualitative analysis to qualitative with market data. Mordor Intelligence data and market analysis supports your organization’s awareness of the Video Games market and the greater competitive atmosphere, ensuring accurate and focused strategies for your business.

Report on Video Games market helps the organizations looking forward towards market entry. It also helps existing organizations and entities and supports in strategy formation for nurturing your business.

A resource for your entire organization, Mordor Intelligence market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

 

What the report offers

The study identifies the situation of Taiwan and predicts the growth of its Video Games industry. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, growth forecast, major companies, upcoming companies and projects etc. in the Video Games Market of Taiwan. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by various forms of video games available in the country.

 

1. Introduction

            1.1 Report Description

            1.2 The Country

            1.3 Definition of the Market

            1.4 Research methodology

2. Executive Summary

3. Key Findings of the Study

4. Market Overview

            4.1 Introduction

            4.2 Market Entry Objectives

            4.3 Types of Entry Modes

            4.4 Factors Influencing the Choice of Market Entry Mode

            4.5 Market Entry Strategy Framework

            4.6 Market Segmentation

5. Market Dynamics

            5.1 Drivers

            5.2 Business Challenges/Restraints

            5.3 Business Opportunities

            5.4 Product Life-Cycle

            5.5 Industry Attractiveness – Porter’s 5 Force Analysis

            5.6 Industry Value Chain Analysis

6. Market Entry Parameters

            6.1 Industry Policies & Government Regulations

                        6.1.1 Govt. policies related to foreign investments

                        6.1.2 View on Govt. policies

            6.2 Competitive Analysis

                        6.2.1 Domestic

                                    6.2.1.1 Domestic competitive environment

                                    6.2.1.2 Domestic  Players Profiles and Their Market Share

                                    6.2.1.3 Major Products

                                    6.2.1.4 SWOT Analysis of Major Domestic PlayerS

                                    6.2.1.5 Upcoming Domestic Companies

                                    6.2.1.6 Recent deals

                        6.2.2 Foreign

                                    6.2.2.1 Foreign players Profiles and Their Market Share

                                    6.2.2.2 Major Products

                                    6.2.2.3 SWOT analysis of Major Foreign Players

                                    6.2.2.4 Upcoming Foreign Companies

                                    6.2.2.5 Recent deals

            6.3 Consumer/Customer Behavior Patterns

                        6.3.1 Segmentation -Socio/Economic

                        6.3.2 Behaviour

                        6.3.3 Spending Pattern

                        6.3.4 Target market

                        6.3.5 Seasons

                        6.3.6 Demographic Strength/Weakness

            6.4 Supply Chain Analysis

                        6.4.1 Raw Material Suppliers

                        6.4.2 OEMs

                        6.4.3 Others

7. Risk Analysis

                        7.1.1 Weather/ Natural Risk

                        7.1.2 Systemic Risk

                        7.1.3 Sovereign Risk

                        7.1.4 Liquidity Risk

                        7.1.5 Legal Risk

                        7.1.6 Foreign-Exchange Risk

8. Market Entry Strategy

            8.1 Target Market Identification

            8.2 Identify Target Offering

            8.3 Pricing Strategy

            8.4 Product Adaptation Strategy

            8.5 Technical Innovation Strategy

            8.6 Marketing Collateral

9. Market Roadmap To 2020

10. List of Figures

11. List of Tables

12. Abbreviations

13. Works Cited

14. Disclaimer

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