Market Entry - Tourism and Hotel Industry in Thailand: Analysis of Growth, Trends and Progress (2015-2020)

Market Entry - Tourism and Hotel Industry in Thailand: Analysis of Growth, Trends and Progress (2015-2020)

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Tourism in Thailand is a big employment generator and an important source of foreign exchange earnings. As one of the fastest growing sector, it helps the local and host communities by increasing their income. Thailand has been witnessing an increasing number of foreign as well as domestic tourist arrivals due to its rich and diverse cultural heritage, abundant natural resources and biodiversity. The industry forms around 9% of thailand’s GDP.The tourism authority of Thailand uses slogan “Amazing Thailand” to promote tourism in the region. In 2015 it launched a campaign “Discover Thainess” to boost the tourism industry in these regions. Rising Income level, diverse tourism offerings, changing lifestyles and policy & infrastructural support were the main reasons for growing number of tourists.Presently, Thailand ranks 35 among 141 nations in terms of tourism competitiveness.Thailand shows promises in terms of price competitiveness, health and hygiene, ICT readinees, business environment and tourist service infrastructure. However the country lacks in terms of cultural resources and business travel, safety and security and international openness. However the recent political turmoil have affected the tourism industry.

The government has put special emphasis on tourism to boost its economy. The country has a per capita GDP of USD 5674.4and population of 68.2 million. Currently, its economy is growing at a pace of 0.3 % in the first quarter of 2015. Thailand receives majority of the tourism from the countries like China, Malaysia, India, Russia, Japan, Laos, United Kingdom, Singapore and Australia. Sandy beaches, tropical islands, hill tribes, flora and fauna, Buddhist temples, archaeological sites and museums form the major tourist attractions of Thailand.

Each country envisages and aspires a greater economic dynamism and prosperity and wants to be a creditor nation than being a debtor nation. But that is not easy to achieve. It depends on respective government’s public policy, political and sovereign power and the overall laws of the country.

Lasting prosperity is a result of a persistent commitment to low tax rates, a stable currency, limited government, strong private property rights, openness to global trade and financial flows, and sensible regulation.

Mordor Intelligence has the world’s most inclusive research on the Travel and Tourism market.  We monitor and analyze industry trends around the world, including in-depth analysis on market entry, market share and market size – from qualitative analysis to qualitative with market data. Mordor Intelligence data and market analysis supports your organization’s awareness of the Travel and Tourism market and the greater competitive atmosphere, ensuring accurate and focused strategies for your business.

Report on Travel and Tourism market helps the organizations looking forward towards market entry. It also helps existing organizations and entities and supports in strategy formation for nurturing your business.

A resource for your entire organization, Mordor Intelligence market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

What the report offers

The study identifies the situation of Thailand and predicts the growth of its tourism and hotel industry. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, growth forecast, major companies, upcoming companies and projects etc. in the tourism sector of Thailand. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by various forms of tourism available in the country.

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Hotel and Tourism industry by Type (USD millions)

                4.1 Vacation tourism

                4.2 Medical toursim

                4.3 Cultural toursim

                4.4 Eco toursim

                4.5 Adventure toursim

                4.6 Cruise toursim

                4.7 Event toursim

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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