Market Entry - Tourism and Hotel Industry in Saudi Arabia: Analysis of Growth, Trends and Progress (2015-2020)

Market Entry - Tourism and Hotel Industry in Saudi Arabia: Analysis of Growth, Trends and Progress (2015-2020)

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About the Market

Tourism is an important component of their economy, as well as a significant source of foreign exchange revenues, contributing to 9.3% of country's GDP. Good travel and tourism policies enable 10 million international visitors annually. Indonesia's tourism sector accounts for approximately 4% of the total economy and plans to double the figure by 2019 by improving infrastructure, accessibility, health & hygiene, as well as enhancing online promotional marketing strategy, leading to opportunities in upcoming markets. The government has also revised its visa-free access policy in 2015 to attract more foreign tourists. Famous tourist destinations like Bali and Jakarta have already seen a large influx of investment in recent years, especially, in the upper end of the market, leading to excessive supply, promoting the establishment of hotel industry.

About the Geography                  

Saudi Arabia is a monarchical state with large oil reserves and is one of the leading members of OPEC. It is an oil-based economy and the government controls most major economic activities. Due to the low oil prices, the government is focusing on expanding its healthcare, education, nuclear, construction, and tourism industries. It is the third largest recipient of FDI in western Asia.

Saudi Arabia has a stable economy, a large local market with a high spending capacity, sound infrastructure, and a well-regulated banking system. Political and social tensions along with the policy of “Saudisation”, which favors domestic labor, have been major obstacles to FDI. Laws regarding intellectual property are not transparent and the laws enforce segregation of sexes in most business and social settings. To attract investors,the government recently announced the opening of the retail and wholesale sectors to 100% foreign ownership. Extensive privatization programs and controlled inflation add to the reasons for FDI. Investors can form joint stock companies, branch offices, and limited liability partnerships only, as a foreigner is not allowed to conduct business as a sole proprietor in Saudi Arabia.

The government also encourages companies to hire local women to improve workplace sex ratios.

  Component Name

                                      Unit

GDP (USD billion)

646

GDP Annual Growth Rate

1.4

                                                 GDP Per Capita             

21313

Unemployment Rate

5.6

Inflation Rate

3.3

Consumer Price Index (CPI)

138

Interest Rate

2

Balance of Trade (USD billion)

4.344

Business Confidence

3

Manufacturing PMI (Index Points)

55.3 Index Points

Ease of Doing Business

82

Competitiveness Rank

36

Corruption Rank

48

                                          Consumer Confidence             

104

Consumer Spending (USD billion)

68.807

Corporate Tax Rate

                                   20                                  

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Hotel and Tourism industry by Type (USD millions)

                4.1 Vacation tourism

                4.2 Medical toursim

                4.3 Cultural toursim

                4.4 Eco toursim

                4.5 Adventure toursim

                4.6 Cruise toursim

                4.7 Event toursim

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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