About the Market
Removable media market including CDs, DVDs, and Blu-Ray disks, as well as diskettes and USB drive, is growing at a very fast pace as they make it easy for a user to move data from one computer to another. On the basis of application, the market is segmented into industrial automation, energy and power distribution, automotive and transportation, consumer electronics, healthcare, and military. In this era of information explosion, the problem of storing and managing data, with safety, back-up, and quick easy accessibility are reasons for increased use of storage devices. Developed regions that are technologically advanced are exploring the future of these devices through R&D. Emerging economies like China, India, Brazil, etc. have also developed their markets. Players offering products and related services in the market include Toshiba, Seagate Technology PLC, Kingston, SanDisk Corp., Netapp, IBM, etc.
About the Geography
Turkey is a large country located in western Asia with a population of 74.93 million. It has a parliamentary democracy in place. It is the largest recipient of FDI and has adopted various legislative reforms to bring more foreign investment.
Turkey’s movement towards the EU has made it adopt the regulations and standards of European businesses. The country has great access to nearby markets of the Middle East, Africa, and Eastern Europe.
Low labor costs, growing middle class, large English-speaking population, and the government’s policies like ISPAT and Turkish Commercial Code, have brought huge investments to Turkey. Promoting investments in technology, services, textiles, telecommunications, and shipbuilding, has brought in many foreign companies to invest in Turkey. The proximity to the Middle Eastern conflict, inflation, weak currency, and strong dependence on hydrocarbon imports has slowed down the economy.
Component Name | Unit |
GDP (USD billion) | 718 |
GDP Annual Growth Rate | 3.1 |
GDP Per Capita | 11525 |
Unemployment Rate | 10.2 |
Wages | 489.57 |
Inflation Rate | 7.28 |
Consumer Price Index (CPI) | 282 |
Interest Rate | 7.5 |
Loans to Private Sector (USD billion) | 262.72 |
Balance of Trade (USD billion) | -4.687 |
Business Confidence | 106 |
Manufacturing PMI (Index Points) | 48.3 Index Points |
Ease of Doing Business | 55 |
Competitiveness Rank | 55 |
Corruption Rank | 66 |
Consumer Confidence | 74.3 |
Consumer Spending (USD billion) | 7.157 |
Bank Lending Rate (Consumers) | 8.25 |
Corporate Tax Rate | 20 |
Sales Tax Rate | 18 |
The Market Entry Series
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