Market Entry - Removable Media Industry in Poland : Analysis of Growth, Trends and Progress (2020 - 2025)

About the Market

Removable media market including CDs, DVDs, and Blu-Ray disks, as well as diskettes and USB drive, is growing at a very fast pace as they make it easy for a user to move data from one computer to another. On the basis of application, the market is segmented into industrial automation, energy and power distribution, automotive and transportation, consumer electronics, healthcare, and military. In this era of information explosion, the problem of storing and managing data, with safety, back-up, and quick easy accessibility are reasons for increased use of storage devices. Developed regions that are technologically advanced are exploring the future of these devices through R&D. Emerging economies like China, India, Brazil, etc. have also developed their markets. Players offering products and related services in the market include Toshiba, Seagate Technology PLC, Kingston, SanDisk Corp., Netapp, IBM, etc.

About the Geography                  

Poland is an eastern European country bordered by Germany and is a part of the E.U. and NATO. It is a parliamentary republic, which gained independence from the Russian empire in 1918.The government of Poland is politically stable and a pro-business. Poland is the largest beneficiary of EU funds and was ranked as the 20^th largest recipient of FDI internationally in the World Investment Report, 2015, by UNCTAD.

Poland has been aggressively working on its infrastructure and has the largest consumer market in the newly joined EU countries. It has had a stable economy with current GDP growth rate around 3.5%. The Polish parliament passed laws in 2002, which aided in investment in SEZs and access to the European Union structural funds. The government has taken several measures to ease the process of setting up a business and incentivized companies to invest in Poland. In July 2011, the Act Limiting Administrative Barriers for Citizens and Businesses went into effect, introducing a series of measures designed to diminish the burden of Poland's state bureaucracy. Since 2012, a company can be registered as a limited liability company within 24 hours. SEZs benefit from income tax and real estate tax exemption. In addition, in the case of hiring in regions with high levels of unemployment, companies can benefit from tax reductions. It also follows the EU laws related to copyright and intellectual property.

Corruption has significantly reduced in recent years through a combination of law enforcement action and political will. 

Poland follows EU’s trade regulations and with its huge workforce and its proximity to major economic powers like the UK, Germany, and France, it has the potential to be the ideal investment hub in Europe.

The Market Entry Series

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