Market Entry - Removable Media Industry in Pakistan: Analysis of Growth, Trends and Progress (2020 - 2025)

About the Market

Removable media market including CDs, DVDs, and Blu-Ray disks, as well as diskettes and USB drive, is growing at a very fast pace as they make it easy for a user to move data from one computer to another. On the basis of application, the market is segmented into industrial automation, energy and power distribution, automotive and transportation, consumer electronics, healthcare, and military. In this era of information explosion, the problem of storing and managing data, with safety, back-up, and quick easy accessibility are reasons for increased use of storage devices. Developed regions that are technologically advanced are exploring the future of these devices through R&D. Emerging economies like China, India, Brazil, etc. have also developed their markets. Players offering products and related services in the market include Toshiba, Seagate Technology PLC, Kingston, SanDisk Corp., Netapp, IBM, etc.

About the Geography                  

Pakistan is a developing country with a growing population of around 189.87 million ruled by a democratically elected government. Even with the growing appetite of the young population for creative, innovative and high-quality goods and services, Pakistan’s economy has not yet experienced the rapid expansion seen in Asia’s emerging markets.

To revive growth, the government in collaboration with the IMF implemented economic reforms programs in 2013. On 1^st January 2014, Pakistan qualified for the Generalized System of Preferences Plus awarded by the EU. The GSP allows developing countries to pay less or no duties on exports to the EU, which contributes to their growth. In 2014, Pakistan and China agreed on the ‘China-Pakistan Economic Corridor’, a USD 46 billion investment program targeted towards the energy and infrastructure projects in Pakistan, which is already home to over 600 foreign companies and is expected to grow in the future.

Decades of internal political disputes and low levels of foreign investment have led to slow growth and underdevelopment in Pakistan. Bureaucracy, terrorism, corruption, weak labor enforcement, and lack of enforced intellectual property rights are constraints for investors. However, Pakistan has the ninth largest English-speaking population in the world and a large educated workforce, which reduces labor and production costs along with the large population, which also serves as a consumer base.

The Market Entry Series

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