Market Entry - Removable Media Industry in Brazil: Analysis of Growth, Trends and Progress (2020 - 2025)

About the Market

Removable media market including CDs, DVDs, and Blu-Ray disks, as well as diskettes and USB drive, is growing at a very fast pace as they make it easy for a user to move data from one computer to another. On the basis of application, the market is segmented into industrial automation, energy and power distribution, automotive and transportation, consumer electronics, healthcare, and military. In this era of information explosion, the problem of storing and managing data, with safety, back-up, and quick easy accessibility are reasons for increased use of storage devices. Developed regions that are technologically advanced are exploring the future of these devices through R&D. Emerging economies like China, India, Brazil, etc. have also developed their markets. Players offering products and related services in the market include Toshiba, Seagate Technology PLC, Kingston, SanDisk Corp., Netapp, IBM, etc.

About the Geography                  

Brazil is the sixth largest economy in the world and by far the largest in South America. It has one of the world’s most rapidly developing economies and a GDP per head that is greater than India and China. Goldman Sachs reported that it has the potential to be one of the world’s most dominant economies by 2050.

The Brazilian government and the National Investment Bank (BNDES) encourage foreign investment. Most of the barriers to foreign investment have been removed and many public-sector companies have been privatized. The liberal policies of Brazil to foreign investment allow investors to have a majority share in the creation of their company. There are no restrictions on foreigners on buying land and commercial buildings. However, special authorization is required for sectors like nuclear, health, land ownership, fishing, aviation and highway freight. The government encourages foreign investment in the form of tax exemption, aid, etc. Tax reductions are granted to companies set up in economically disadvantaged regions such as the North, Nordeste, and the Amazonian regions.

Complex tax systems, organized crime in certain parts, and corruption have made Brazil a risky destination. Still, the large domestic market, easy access to raw materials, and its growing economy have made Brazil an attractive destination for investors.

The Market Entry Series

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