Turkey’s Pet food Market and its Growth, Trends, Progress, Challenges, Opportunity and Upcoming Projects
Market Entry - Pet food Market in Turkey: Analysis of Growth, Trends and Progress (2016 - 2021)

PUBLISHED

DEC 2017

Market Entry - Pet food Market in Turkey: Analysis of Growth, Trends and Progress (2016 - 2021)

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About the Market

It is estimated that pet food market will become one of the major markets in the near future. The demand from developing nations is driving the market due to changing lifestyles and perception of consumers towards pet health. The developed regions of North America account for the largest market share in the industry with 38% of the global market, followed by other developing nations. The major restraint to this market is the increasing rate of obesity in pets, which is a big concern for pet owners. The global pet food market is highly concentrated with top ten companies including Mars Inc., Nestle SA, Colgate-Palmolive Co., and Del Monte Foods Co. etc., accounting for more than 50% of the market share.

About the Geography

Turkey is a large country located in western Asia with a population of 74.93 million. It has a parliamentary democracy in place. It is the largest recipient of FDI and has adopted various legislative reforms to bring more foreign investment.

Turkey’s movement towards the EU has made it adopt the regulations and standards of European businesses. The country has great access to nearby markets of the Middle East, Africa, and Eastern Europe.

Low labor costs, growing middle class, large English-speaking population, and the government’s policies like ISPAT and Turkish Commercial Code, have brought huge investments to Turkey. Promoting investments in technology, services, textiles, telecommunications, and shipbuilding, has brought in many foreign companies to invest in Turkey. The proximity to the Middle Eastern conflict, inflation, weak currency, and strong dependence on hydrocarbon imports has slowed down the economy.

 

Component Name

Unit

GDP (USD billion)

718

GDP Annual Growth Rate

3.1

GDP Per Capita

11525

Unemployment Rate

10.2

Wages

489.57

Inflation Rate

7.28

Consumer Price Index (CPI)

282

Interest Rate

7.5

Loans to Private Sector (USD billion)

262.72

Balance of Trade (USD billion)

-4.687

Business Confidence

106

Manufacturing PMI (Index Points)

48.3 Index Points

Ease of Doing Business

55

Competitiveness Rank

55

Corruption Rank

66

Consumer Confidence

74.3

Consumer Spending (USD billion)

7.157

Bank Lending Rate (Consumers)

8.25

Corporate Tax Rate

20

Sales Tax Rate

18

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

 

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Pet food Market by Type (USD millions)

                4.1 Dry Pet Foods

                                4.1.1 Grain Free

                                4.1.2 Others

                4.2 Wet Pet Foods

                                4.2.1 Grain Free

                                4.2.2 Others

                4.3 Veterinary Diets

                4.4 Treats/Snacks

                4.5 Liquid Food

                4.6 Organic Product

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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