Morocco Organic Food Industry | Opportunities & Forecast to 2022 |
Market Entry - Organic Food Market in Morocco: Analysis of Growth, Trends and Progress (2017 - 2022)

PUBLISHED

DEC 2017

Market Entry - Organic Food Market in Morocco: Analysis of Growth, Trends and Progress (2017 - 2022)

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About the Market

The market for organic food has grown by leaps and bounds, driven by the US and Europe and is expected to find a largely blue ocean market in the Asian and South American nations. Global sales of organic food grew by almost 200% in the last decade. Despite their higher price, growth in this market can be seen due to rising health concerns among consumers, awareness of health benefits of organic food, increasing income levels, improved standard of living, and government initiatives aimed at encouraging widespread adoption of organic products. With 170 countries reporting organic farming activities, more farmers are cultivating organically with certified organic lands. The developed nations of North America lead the market, with supermarkets being the main distribution channel; followed by the developed regions of Europe, led by Germany & France, with specialists and supermarkets as the major source of distribution. At present, organic farmers are growing organic fruits & vegetables, grains, legumes, nuts and seeds, dairy products & eggs, livestock feed and meat & poultry. The millennials, being the current dominant drivers of market direction, are interested in food that is both fresh and healthy. Companies with market caps of more than USD five billion, like White Wave Foods and General Mills, have acquired multiple organic food producers over the years, giving them a fair portion of market share.

About the Geography

Morocco is a stable emerging market and is part of a group of fast-growing nations described as ‘African Lions’. With Africa being regarded as the future engine of global growth, Morocco is a potential gateway to the continent.

In the 1980s, Morocco was highly indebted but with the pro-market reforms under the IMF, it has seen steady growth. The government adopted the ‘Investment Charter’ in 1995, which provided exemptions for VAT and corporate tax for five years. In 2008, Morocco signed an advanced status deal with the EU to avoid double taxation between Morocco and member states. In the industrial sector, the government came up with the ‘Emergence Plan’, which is an attempt to further open and liberalize the economy. A new version of this plan is currently under government review.

The main challenges to doing business in morocco are bureaucracy, corruption, low consumer purchasing power, and growing competition from non-EU countries. The notable advantages of doing business include strategic geographic location, which means it can be an entryway to both Africa and Europe, a strong banking and finance sector, tax incentives, and competitive labor costs.

 

Component Name

Unit

From Site

GDP

USD billion

100

GDP Annual Growth Rate

%

1

GDP Per Capita

USD

3238

Employment Rate

%

43.1

Inflation Rate

%

1.6

Consumer Price Index (CPI)

Index Points

117

Interest Rate

%

2.25

Balance of Trade

USD million/billion

(-1,718.06 million)

Ease of Doing Business

(No Units)

75

Competitiveness Rank

(No Units)

70

Corruption Rank

(No Units)

88

Consumer Confidence

(No Units)

75.7

Consumer Spending

USD million/billion

57,599.57

Corporate Tax Rate

%

30

Sales Tax Rate

%

20

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

 

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Organic Food Market by Type (USD millions)

                4.1 Grains & cereals

                4.2 Oilseeds & pulses

                4.3 Fruits & vegetables

                4.4 Dairy product

                4.5 Meat & meat product

                4.6 Processed food

                4.7 Beverages

                4.8 Others

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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