India Organic Food Industry | Opportunities & Forecast to 2022 |
Market Entry - Organic Food Market in India: Analysis of Growth, Trends and Progress (2017 - 2022)

PUBLISHED

DEC 2017

Market Entry - Organic Food Market in India: Analysis of Growth, Trends and Progress (2017 - 2022)

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About the Market

The market for organic food has grown by leaps and bounds, driven by the US and Europe and is expected to find a largely blue ocean market in the Asian and South American nations. Global sales of organic food grew by almost 200% in the last decade. Despite their higher price, growth in this market can be seen due to rising health concerns among consumers, awareness of health benefits of organic food, increasing income levels, improved standard of living, and government initiatives aimed at encouraging widespread adoption of organic products. With 170 countries reporting organic farming activities, more farmers are cultivating organically with certified organic lands. The developed nations of North America lead the market, with supermarkets being the main distribution channel; followed by the developed regions of Europe, led by Germany & France, with specialists and supermarkets as the major source of distribution. At present, organic farmers are growing organic fruits & vegetables, grains, legumes, nuts and seeds, dairy products & eggs, livestock feed and meat & poultry. The millennials, being the current dominant drivers of market direction, are interested in food that is both fresh and healthy. Companies with market caps of more than USD five billion, like White Wave Foods and General Mills, have acquired multiple organic food producers over the years, giving them a fair portion of market share.

About the Geography

India is the seventh largest country in the world and has the second highest population. It has a parliamentary democratic form of government and has abundant natural resources and sufficient oil reserves. The country has a huge skilled, English-speaking, and inexpensive labor force. Its young population and current economic policies have made it one of the largest recipients of FDI in the world.

Huge investment promises from different countries predict a bright future for India. It has a well-developed administration and an independent judicial system with an ever-growing consumer base. It has a huge pool of hard-working skilled workers in all fields. The government has set up tax and non-tax incentives to establish new industrial entities in specific sectors, which include energy, ports, highways, electronics, and software. The Make in India initiative was launched by the government in 2014 and received an excellent response from the developed nations. The government has also created special areas dedicated to export, called export-processing zones (EPZs) or special economic zones (SEZs), to encourage foreign investment. The strong financial sector and dynamic banking along with huge infrastructure development opportunities have made it one of the largest markets for manufactured goods and services. Due to its huge market and population, it has become one of the most competitive markets in the world. Conducting business in India has been difficult because of corruption, lack of infrastructure, and inadequate security.

 

Component Name

Unit

GDP (USD billion)

2074

GDP Annual Growth Rate

7.1

GDP Per Capita

1806

Unemployment Rate

4.9

Wages

122.1

Inflation Rate

5.05

Consumer Price Index (CPI)

131

Interest Rate

6.25

Balance of Trade (USD billion)

-7.674

Business Confidence

57.2

Manufacturing PMI (Index Points)

52.1 Index Points

Ease of Doing Business

130

Competitiveness Rank

39

Corruption Rank

76

Consumer Confidence

128

Consumer Spending (USD billion)

240.09

Bank Lending Rate (Consumers)

9.7

Corporate Tax Rate

34.61

Sales Tax Rate

14.5

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

 

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Organic Food Market by Type (USD millions)

                4.1 Grains & cereals

                4.2 Oilseeds & pulses

                4.3 Fruits & vegetables

                4.4 Dairy product

                4.5 Meat & meat product

                4.6 Processed food

                4.7 Beverages

                4.8 Others

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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