Market Entry - Removable Media Industry in Bangladesh: Analysis of Growth, Trends and Progress (2017 - 2022)

About the Market

Removable media market including CDs, DVDs, and Blu-Ray disks, as well as diskettes and USB drive, is growing at a very fast pace as they make it easy for a user to move data from one computer to another. On the basis of application, the market is segmented into industrial automation, energy and power distribution, automotive and transportation, consumer electronics, healthcare, and military. In this era of information explosion, the problem of storing and managing data, with safety, back-up, and quick easy accessibility are reasons for increased use of storage devices. Developed regions that are technologically advanced are exploring the future of these devices through R&D. Emerging economies like China, India, Brazil, etc. have also developed their markets. Players offering products and related services in the market include Toshiba, Seagate Technology PLC, Kingston, SanDisk Corp., Netapp, IBM, etc.

About the Geography                  

Bangladesh is the eighth most populous nation in the world, with a democratic government at its helm. The country is seen as extremely poorand under-developed, due to devastating natural disasters, and the socio-political instability. However, the country has the advantage of being in a strategic geographical position between South and Southeast Asia making it an entryway to both these markets.

The Bangladesh government is active ely seeking foreign investment, particularly in areas of energy and infrastructure. Many incentives are offered through industrial policy, growth strategy by exports and public-private partnership (PPP) program launched in 2009. The government’s strategic vision for 2021 plans growth through massive investment in infrastructure, skill development and trade. In general, there are no restrictions on foreign property or investment. However, four sectors remain restricted to the government, i.e., arms and ammunition, forest plantations, nuclear energy, and security printing. 

Major challenges companies face is the lack of transparency in government procedures, a slow bureaucratic process associated with procurement practices, and corruption. However, a steady CAGR of at least 5.3% over the last 16 years, competitive labor force, large English-speaking base along with a strong consumer base, makes Bangladesh a popular choice among investors.

• Recently, many developed Asian countries have outsourced their factory production, mainly textile, to Bangladesh owing to its low and efficient production capabilities.

The Market Entry Series

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