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Market Entry - Luxury Hospitality Industry in Peru: Analysis of Growth, Trends and Progress (2020 - 2025)

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About the Market

Luxury hospitality is a fast-growing market, especially with the growth of tourism and travel industry. The worldwide travel & tourism industry continued to see strong growth throughout 2015 and international tourist arrivals are predicted to grow by 3-4% per year, to reach 1.8 billion in 2030, according to the UNWTO report. Its long-term outlook ‘Tourism Towards 2030’ sees substantial potential for further growth coming from emerging economy destinations in Asia, Latin America, Central and Eastern Europe, the Middle East and Africa, growing at double the rate (+4.4% per annum), than the advanced economy destinations (+2.2% per year). In the past, raising a hotel company required enormous capital investment, but over the last two decades, many hotel groups have expanded by adopting an “asset light” model of management, rather than owning properties, by just franchising their brand to a third-party operator against a fee. Due to the continuous growth of the labor-intensive and productivity-reliant travel and tourism industry, the sector is expected to experience some difficulties in providing enough qualified talent for the forecasted 80 million new jobs created over the next ten years, according to the World Travel & Tourism Council (WTTC). Some of the major luxury hotels include Starwood Hotels & Resorts, Four Seasons Holdings Inc., InterContinental Hotels Group PLC, ITC Hotels Limited, The Indian Hotels Company Limited, Mandarin Oriental International Limited, Jumeirah International LLC, Shangri-La International Hotel Management Ltd., Kerzner International Resorts, Inc., and Marriott International Inc.

About the Geography                  

Peru is located on the west coast of South America and has a republican presidential government. It has a young population with median age 25.9 years and has a workforce of 16.8 million. Peru has been voted the second safest country to do business with in Latin America by Bloomberg, due to low risk and a consistently improving credit score.

Peru is committed to free trade and is strategically positioned as a regional transport hub and Brazil’s gateway to Asia. Peru's FDI comes primarily from Spain, the United States, and Great Britain. The most appealing points in terms of FDI are the low cost of wages and the non-restrictive policy concerning dividends. Foreign investment in Peru is governed by the 1991 Promotion of Foreign Investment Law and the Framework Law on the Growth of Private Investment, 1991, which establishes equal treatment of national and foreign capital. PRO inversion was established by the government in 2002 and is the sole representative of current and future investors, which took part in the privatization of public companies and industries based on natural resources. Peru has also signed the constituent agreement of the International Center for Settlement of Investment Disputes (ICSID). Foreign capital can be invested in all sectors of economic activity without prior authorization, except for a few sectors, such as the press, or implantations in border zones.

There are several challenges like corruption, bureaucracy, dispute with the native population over natural resources, language barrier, and technology. Peru’s policies allow foreign-owned companies to setup corporation, closed corporation, limited liability company, branch office, joint venture, distributor, or public corporation type company.

                                                   Component Name        

Unit

                                                             GDP

192

GDP Annual Growth Rate

3.7

GDP Per Capita

5974

Employment Rate

63.2

Wages

489.78

                                                   Inflation Rate                

3.13

Consumer Price Index (CPI)

124

Interest Rate

4.25

Loans to Private Sector (USD billion)

46.7188

Balance of Trade (USD million)

25.2

Business Confidence

61

Ease of Doing Business

50

Competitiveness Rank

67

Corruption Rank

88

Consumer Confidence

110

Consumer Spending (USD billion)

23.07826

Bank Lending Rate (Consumers)

0.57

Corporate Tax Rate

30

Sales Tax Rate

16

                                                                

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

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