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Market Entry - Luxury Hospitality Industry in Colombia: Analysis of Growth, Trends and Progress (2020 - 2025)

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About the Market

Luxury hospitality is a fast-growing market, especially with the growth of tourism and travel industry. The worldwide travel & tourism industry continued to see strong growth throughout 2015 and international tourist arrivals are predicted to grow by 3-4% per year, to reach 1.8 billion in 2030, according to the UNWTO report. Its long-term outlook ‘Tourism Towards 2030’ sees substantial potential for further growth coming from emerging economy destinations in Asia, Latin America, Central and Eastern Europe, the Middle East and Africa, growing at double the rate (+4.4% per annum), than the advanced economy destinations (+2.2% per year). In the past, raising a hotel company required enormous capital investment, but over the last two decades, many hotel groups have expanded by adopting an “asset light” model of management, rather than owning properties, by just franchising their brand to a third-party operator against a fee. Due to the continuous growth of the labor-intensive and productivity-reliant travel and tourism industry, the sector is expected to experience some difficulties in providing enough qualified talent for the forecasted 80 million new jobs created over the next ten years, according to the World Travel & Tourism Council (WTTC). Some of the major luxury hotels include Starwood Hotels & Resorts, Four Seasons Holdings Inc., InterContinental Hotels Group PLC, ITC Hotels Limited, The Indian Hotels Company Limited, Mandarin Oriental International Limited, Jumeirah International LLC, Shangri-La International Hotel Management Ltd., Kerzner International Resorts, Inc., and Marriott International Inc.

About the Geography                  

Colombia is the third largest country in Latin America with a very good education system and literacy rate. It has huge petroleum reserves and mineral sources, which contribute to its high GDP. The presidential republic government is a stable one as compared to other Latin American countries. The country has a seen a consistent growth in the last two decades and is the best country in Latin America for ease of doing business. It also has many trade agreements with the EU and is located at strategically with modern port facilities, which provide the country access to major markets, help in the rapid expansion of extractive industries, lower the unemployment rate, and kept the inflation in check.

The government has 13 trade agreements in force with CAN, Mercosur, Caricom, G3, EFTA, US-Colombia Trade Agreements and is currently negotiating 8 more. The country has been facing challenges like corruption, terrorism, and poor infrastructure.The difficult geography and poor transport infrastructure are not helping the government either but haven’t slowed down development.

Colombia’s credit rating was recently raised to Investment Grade by Moody & Standard & Poor.

                                            Component Name

Unit

GDP (USD billion)

292

GDP Annual Growth Rate

2

                                               GDP Per Capita

7448

Unemployment Rate

9

Inflation Rate

7.27

Consumer Price Index (CPI)

133

Interest Rate

7.75

Balance of Trade (USD billion)

-1.16

Business Confidence

7.9

Ease of Doing Business

54

Competitiveness Rank

61

Corruption Rank

83

Consumer Confidence

-6.6

Consumer Spending (USD billion)

1315.66

Corporate Tax Rate

25

Sales Tax Rate

16

                                                                                                                                                                                                                

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

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