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Market Entry - Luxury Hospitality Industry in Brazil: Analysis of Growth, Trends and Progress (2020 - 2025)

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About the Market

Luxury hospitality is a fast-growing market, especially with the growth of tourism and travel industry. The worldwide travel & tourism industry continued to see strong growth throughout 2015 and international tourist arrivals are predicted to grow by 3-4% per year, to reach 1.8 billion in 2030, according to the UNWTO report. Its long-term outlook ‘Tourism Towards 2030’ sees substantial potential for further growth coming from emerging economy destinations in Asia, Latin America, Central and Eastern Europe, the Middle East and Africa, growing at double the rate (+4.4% per annum), than the advanced economy destinations (+2.2% per year). In the past, raising a hotel company required enormous capital investment, but over the last two decades, many hotel groups have expanded by adopting an “asset light” model of management, rather than owning properties, by just franchising their brand to a third-party operator against a fee. Due to the continuous growth of the labor-intensive and productivity-reliant travel and tourism industry, the sector is expected to experience some difficulties in providing enough qualified talent for the forecasted 80 million new jobs created over the next ten years, according to the World Travel & Tourism Council (WTTC). Some of the major luxury hotels include Starwood Hotels & Resorts, Four Seasons Holdings Inc., InterContinental Hotels Group PLC, ITC Hotels Limited, The Indian Hotels Company Limited, Mandarin Oriental International Limited, Jumeirah International LLC, Shangri-La International Hotel Management Ltd., Kerzner International Resorts, Inc., and Marriott International Inc.

About the Geography                  

Brazil is the sixth largest economy in the world and by far the largest in South America. It has one of the world’s most rapidly developing economies and a GDP per head that is greater than India and China. Goldman Sachs reported that it has the potential to be one of the world’s most dominant economies by 2050.

The Brazilian government and the National Investment Bank (BNDES) encourage foreign investment. Most of the barriers to foreign investment have been removed and many public-sector companies have been privatized. The liberal policies of Brazil to foreign investment allow investors to have a majority share in the creation of their company. There are no restrictions on foreigners on buying land and commercial buildings. However, special authorization is required for sectors like nuclear, health, land ownership, fishing, aviation and highway freight. The government encourages foreign investment in the form of tax exemption, aid, etc. Tax reductions are granted to companies set up in economically disadvantaged regions such as the North, Nordeste, and the Amazonian regions.

Complex tax systems, organized crime in certain parts, and corruption have made Brazil a risky destination. Still, the large domestic market, easy access to raw materials, and its growing economy have made Brazil an attractive destination for investors.

Component Name

Unit

From Site

GDP

USD billion

1775

GDP Annual Growth Rate

%

-3.8

GDP Per Capita

USD

11159

Employment Rate

%

54.2

Wages

USD/Month

628.059

Inflation Rate

%

8.48

Consumer Price Index (CPI)

Index Points

4741

Interest Rate

%

14.25

Loans to Private Sector

USD million/billion

258741.07 million

Balance of Trade

USD million/billion

3803 million

Business Confidence

(No Units)

53.7

Manufacturing PMI

Index Points

46

Ease of Doing Business

(No Units)

116.00

Competitiveness Rank

(No Units)

81

Corruption Rank

(No Units)

76

Consumer Confidence

(No Units)

103

Consumer Spending

USD million/billion

299,828.56 million

Bank Lending Rate (Consumers)

%

71.85

Corporate Tax Rate

%

34

Sales Tax Rate

%

19

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Luxury hospitality industry by Type (USD millions)

                4.1 Business Hotels

                4.2 Suite Hotels

                4.3 Airport Hotels

                4.4 Resorts

                4.5 Others

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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