About the Market

According to the World Health Organization (WHO) estimates, more than 1.4 billion adults, over the age of 20, are obese. Overweight eventually leads to cardiovascular diseases (CVD), type 2 diabetes, strokes and even carry a risk of cancer. Obesity has become one of the biggest concerns in the developed countries such as the U.S., owing to increasing adoption of sedentary lifestyle among the youth. In the developing nations, consumer’s increased weight and rising disposable income are driving the market. Liposuction weight loss management is the one of the fastest growing market owing to rapid technological advancement, rising disposable income, awareness among consumers and various initiatives taken by the government towards health and fitness. Some of the players in this market include Northcastle Partners, NutriSystem Inc., Weight Watchers International Inc., Jenny Craig Inc., Medifast Inc., BistroMD Inc., and Rosemary Conley Diet & Fitness Clubs.

About the Geography

Poland is an eastern European country bordered by Germany and is a part of the E.U. and NATO. It is a parliamentary republic, which gained independence from the Russian empire in 1918.The government of Poland is politically stable and a pro-business. Poland is the largest beneficiary of EU funds and was ranked as the 20^th largest recipient of FDI internationally in the World Investment Report, 2015, by UNCTAD.

Poland has been aggressively working on its infrastructure and has the largest consumer market in the newly joined EU countries. It has had a stable economy with current GDP growth rate around 3.5%. The Polish parliament passed laws in 2002, which aided in investment in SEZs and access to the European Union structural funds. The government has taken several measures to ease the process of setting up a business and incentivized companies to invest in Poland. In July 2011, the Act Limiting Administrative Barriers for Citizens and Businesses went into effect, introducing a series of measures designed to diminish the burden of Poland's state bureaucracy. Since 2012, a company can be registered as a limited liability company within 24 hours. SEZs benefit from income tax and real estate tax exemption. In addition, in the case of hiring in regions with high levels of unemployment, companies can benefit from tax reductions. It also follows the EU laws related to copyright and intellectual property.

Corruption has significantly reduced in recent years through a combination of law enforcement action and political will. 

Poland follows EU’s trade regulations and with its huge workforce and its proximity to major economic powers like the UK, Germany, and France, it has the potential to be the ideal investment hub in Europe.

The Market Entry Series

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