About the Market

Major factors driving the growth of this market include the rise in aging population, increasing incidences of chronic diseases, growing demand for affordable healthcare delivery systems due to the mounting healthcare costs, technological advancements, and government initiatives to promote home healthcare. Conversely, changing reimbursement policies, limited insurance coverage, and patient safety concerns are restricting the growth of this market. Based on products, the market is segmented into testing, screening, and monitoring, therapeutic, and mobility care products. The testing, screening, and monitoring product segment was expected to account for the largest share of the home healthcare market, in 2015, due to the emphasis on preventive medicine. The potential to reduce healthcare complications and ensure the portability of devices, with high accuracy is expected to create a significant demand for monitoring and testing devices. Developed regions like North America and Europe are expected to dominate the market. However, the emerging nations are poised to be the fastest-growing over the forecast period. Key market players include Philips Healthcare, Kindred Healthcare, Linde Group, Almost Family Inc., Abbott Laboratories, LHC Group, Johnson & Johnson, A&D Company, Amedisys Inc., Fresenius SE & Co. KGaA, Omron Healthcare, McKesson Corporation, Apria Healthcare Group, Kinnser Software Inc., and Roche Holdings AG.

About the Geography

Nigeria is a presidential republic located in West Africa. It is the second largest economy and the highest producer of oil & gas in Africa. Nigeria has the third largest FDI stock in Africa, since the country remains Africa's largest producer of oil.

Nigeria has a privatized economy, low cost of labor, and abundant natural resources. The government promotes public-private partnerships and has liberal economic policies, which help maintain good relations with foreign firms. Being the seventh largest population in the world it is also the largest market in Africa. Foreign companies can own 100% of the business in all sectors except for industries critical to the nation’s security. Widespread corruption, poor infrastructure, terrorism, inefficient judicial system, and political instability have reduced the influx of foreign investment.

Despite these challenges, Nigeria received USD 80 billion in FDI in 2015. Bilateral trade agreements and treaties with many countries and tax incentives in all major industries have motivated investors to invest here.

The Market Entry Series

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