Market Entry - Health & Medical Insurance Industry in Peru: Analysis of Growth, Trends and Progress (2020 - 2025)

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About the Market

The health insurance industry is one of the cardinal components of the global economy by virtue of the amount of revenue it generates, the extent of the global investment, and most prominently the indispensable socio-economic role it plays in securing personal and business risk in the event of unforeseen problems. The key issues in the insurance industry include rising competition, generally soft pricing conditions and tight profit margins. Moreover, the economic turbulence in 2008 has affected employer and corporate health insurance business in the developed countries to some extent, due to cost cutting and lay-off of employees and slowdown of new recruitments. However, at individual levels, the market has not shown any significant slowdown. The health insurance market in developed nations is consolidated by few major players who cover more than 80% of private and public (medicare and medicaid) managed insurance. The cardinal challenges for new capital entrants in the health insurance market include immense competition and rising customer expectations. Success here would be enhanced by expanding digital capabilities, making insurance products easier to understand, compare and purchase. The health insurance market especially in the EU5 countries (U.K., Germany, France, Italy, and Spain) is quite stable owing to a significant contribution from the government. The growth perspective for private players is limited due to universal health coverage plans in these countries. Furthermore, in developing regions the health insurance market for private players continue to challenge as economic recovery throughout the region is overshadowed by low business investment rates and slower industry growth. In some developing nations, the growth prospects remain high due to increasing GDP, rise in disposable income, and growing trend toward health security. Furthermore, the growth of the middle class and high net worth population in these regions presents an immense opportunity for international players to exploit the emerging market. Major players in the market include United Health Group Inc., Allianz SE, AIA Insurance Group, Express Scripts Holding Company, Zurich Insurance Group Ltd., AXA, Aviva Plc, Aetna Inc., International Medical Group, Apollo Munich Health Insurance and Cigna Corporation.

About the Geography

Peru is located on the west coast of South America and has a republican presidential government. It has a young population with median age 25.9 years and has a workforce of 16.8 million. Peru has been voted the second safest country to do business with in Latin America by Bloomberg, due to low risk and a consistently improving credit score.

Peru is committed to free trade and is strategically positioned as a regional transport hub and Brazil’s gateway to Asia. Peru's FDI comes primarily from Spain, the United States, and Great Britain. The most appealing points in terms of FDI are the low cost of wages and the non-restrictive policy concerning dividends. Foreign investment in Peru is governed by the 1991 Promotion of Foreign Investment Law and the Framework Law on the Growth of Private Investment, 1991, which establishes equal treatment of national and foreign capital. PRO inversion was established by the government in 2002 and is the sole representative of current and future investors, which took part in the privatization of public companies and industries based on natural resources. Peru has also signed the constituent agreement of the International Center for Settlement of Investment Disputes (ICSID). Foreign capital can be invested in all sectors of economic activity without prior authorization, except for a few sectors, such as the press, or implantations in border zones.

There are several challenges like corruption, bureaucracy, dispute with the native population over natural resources, language barrier, and technology. Peru’s policies allow foreign-owned companies to setup corporation, closed corporation, limited liability company, branch office, joint venture, distributor, or public corporation type company.

 

Component Name

Unit

GDP

192

GDP Annual Growth Rate

3.7

GDP Per Capita

5974

Employment Rate

63.2

Wages

489.78

Inflation Rate

3.13

Consumer Price Index (CPI)

124

Interest Rate

4.25

Loans to Private Sector (USD billion)

46.7188

Balance of Trade (USD million)

25.2

Business Confidence

61

Ease of Doing Business

50

Competitiveness Rank

67

Corruption Rank

88

Consumer Confidence

110

Consumer Spending (USD billion)

23.07826

Bank Lending Rate (Consumers)

0.57

Corporate Tax Rate

30

Sales Tax Rate

16

            

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Health & Medical Insurance Industry (USD millions)

                4.1 By Product

                4.2 By Providers

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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